Strategic Marketing Manager

The marketing team at OGT plays a pivotal role in driving the company's growth by strategically positioning and promoting our innovative FISH and NGS genomic solutions across research, clinical, and pharma markets. We are dedicated to understanding customer needs, crafting compelling messaging, and executing impactful campaigns to maximize product adoption and market penetration.

The Strategic Marketing Manager at OGT plays a pivotal role in driving commercial success and growth for our product portfolio, with a focus on Next-Generation Sequencing (NGS) and Fluorescence in situ Hybridization (FISH) solutions. This role requires a comprehensive understanding of NGS and FISH technologies, coupled with product marketing expertise, and a proven track record of serving customers across research, clinical, and pharma segments. Leading the development and execution of a robust Voice of Customer (VoC) strategy, they leverage technical expertise and market knowledge to inform product development and marketing initiatives. Spearheading global campaigns and growth strategies, they utilize their deep understanding of NGS and FISH technologies and customer workflows to drive market penetration and revenue growth. The ideal candidate possesses commercial leadership experience in the biotech or life sciences sector, alongside technical proficiency and substantial product marketing expertise. They are instrumental in shaping OGT's market strategy, enhancing customer engagement, and fostering sustainable business growth in genomic analysis.

Your duties will include:

• Lead the implementation of a comprehensive Voice of Customer (VoC) strategy, leveraging insights obtained through our parent company, namely Sysmex, and other key partners, to drive the New Product Development (NPD) decisions that will support a strong vitality index


• Lead initiatives to gather and analyse VoC data, utilizing insights to inform NPD decisions and drive innovation across our product portfolio.


• Develop and maintain strong relationships with Sales teams, fostering open communication channels to capture their valuable market insights and feedback.


• Collaborate closely with Sales teams to leverage their market knowledge and insights, integrating their input into the VoC strategy and ensuring alignment between customer feedback and business objectives.


• Drive the development of global marketing campaigns and growth initiatives, utilizing VoC data and Sales insights to maximize market penetration and revenue growth.


• Partner with cross-functional teams to translate VoC insights into actionable strategies, ensuring alignment between customer needs and product development efforts.


• Analyse market trends, competitive landscapes, and customer feedback to identify opportunities for product innovation and differentiation.


• Drive the development of product positioning, messaging, and value propositions based on VoC data and market insights.


• Develop go-to-market strategies for new product launches, incorporating VoC insights to optimize pricing, distribution, and promotional tactics.


• Provide strategic input into product roadmap planning, prioritizing features and enhancements based on VoC findings and business objectives.


• Establish and maintain relationships with key opinion leaders, customers, and strategic partners to leverage their insights and connections for market intelligence.


• Monitor and analyse key performance metrics to evaluate the effectiveness of marketing initiatives and drive continuous improvement.


• Act as a liaison with Sysmex to leverage their connections and resources for obtaining market insights and facilitating collaboration.


• Serve as a subject matter expert on NGS/FISH technologies, product marketing, and clinical applications, both internally and externally.


• Actively participate in industry events, conferences, and forums to represent OGT and promote our product portfolio.


• Collaborate with sales teams to develop sales enablement tools, training programs, and collateral to support product selling efforts.


• Drive cross-functional alignment and collaboration to ensure successful execution of marketing strategies and achievement of business objectives.


• Foster a culture of customer-centricity and continuous improvement, emphasizing the importance of VoC in driving business decisions and strategies.

What we’re looking for in you:

Essential

• Degree level education in a molecular biology discipline


• Previous experience in a global marketing role in Life Sciences, Genomics, or in vitro diagnostics


• Experience of developing VoC strategies


• Deep knowledge of NGS and/or FISH, ideally in a clinical setting


• Comprehensive knowledge and keen interest in developing applications, new technology and uptake in clinical and diagnostic applications


• Customer-focused


• Strong analytical skills

Desirable

• PhD level experience in clinical cytogenetics, molecular genetics, or cancer genetics


• >3 years lab experience in NGS and other genomics technologies (incl. FISH, PCR, Microarray)


• Proven track record of success in growing or supporting sales in clinical molecular genetics, diagnostics, or cancer genetics markets, including managing relationships with key customers / opinion leaders in their field


• A successful track record in product management and/or product development

In return you will receive:

• Competitive salary


• Company Bonus Scheme


• Pension Scheme (10% non-contributory)


• Private Health Insurance


• Private Dental Insurance


• Group Income Protection


• Group Life Assurance


• 25 days holiday plus UK bank holidays


• High Street Discount Scheme