Strategist, B2B Marketing Communications and Lead Generation

Are you passionate about B2B marketing and enjoy turning strategies into campaigns that generate real growth?

At Toromont Cat, you’ll play a key role in deploying go-to-market strategies, creating integrated campaigns, and optimizing the customer experience to support sales and business objectives.

Job type: Permanent, full-time

Work arrangement: Flexible across Eastern Canada (Montreal and Concord)

What you can expect:

• Design and roll out integrated, high-impact marketing campaigns.


• Work closely with the sales and marketing teams to drive business growth.


• Develop strategies for lead generation, lead nurturing and ABM.


• Leverage data, performance analytics and market trends to optimize results.


• Promote strong, recognized and well-established brands within the industry.

You are our ideal candidate if you have:

• 6 to 8 years of experience in digital marketing or B2B marketing communications


• Solid experience in demand generation, content marketing and integrated campaigns


• Excellent mastery of LinkedIn and digital channels


• Strong understanding of B2B sales cycles and lead nurturing strategies


• A strategic approach combined with the ability to deliver tangible results


• Excellent communication and collaboration skills

Why Toromont Cat?

• A company recognized for its culture, stability and career opportunities


• An environment where your ideas and impact are valued


• Competitive total compensation, including benefits and bonuses


• Opportunities for continuous professional development


• The chance to contribute directly to the growth of an industry-leading organization