Territory Manager Manitoba

Overview
The Territory Manager plays a key role in driving sales growth, expanding distribution, and elevating brand presence for the Bruce Ashley Group portfolio across retail, on premise, and community channels. This role is all about building strong relationships, executing with excellence at the point of sale, and championing our brands in the market all while operating within provincial and federal alcohol regulations.

Reporting to the Regional Sales Manager, this is a highly autonomous, field driven role ideal for a motivated, entrepreneurial sales professional who thrives on ownership, results, and building meaningful customer partnerships.

Key Responsibilities

Sales Execution & Territory Management

• Grow and manage an assigned territory by delivering targets across distribution, shelving, display, pricing, and promotional execution


• Secure new listings, displays, and promotional opportunities across retail and targeted on premise accounts


• Execute merchandising standards and shelf sets in alignment with company and MBLL guidelines


• Identify and act on growth opportunities through strategic territory planning

Customer Relationship Management

• Build strong, long term relationships with store managers, department leads, buyers, and on premise decision makers


• Provide timely, professional support to resolve customer or consumer inquiries


• Serve as a trusted advisor by offering insights, education, and brand expertise

Brand Building & Market Development

• Elevate brand visibility through tastings, presentations, promotions, and community/industry events


• Educate trade partners and consumers on the Bruce Ashley Group portfolio


• Stay informed on competitive activity, market conditions, and emerging trends, sharing insights with the broader team

Reporting, Analysis & Administration

• Analyze sales data to identify trends, risks, and opportunities


• Complete required reporting, forecasting, expense management, and territory planning


• Manage budgets responsibly and in accordance with company guidelines


• Compliance & Professional Conduct


• Ensure all activities comply with provincial and federal alcohol regulations


• Represent the company and its brands with professionalism, integrity, and responsibility

Experience & Qualifications

Required

• Minimum 3 years of experience in a sales role


• Proven success managing a territory and achieving sales targets


• Valid Driver’s License (driving is essential to the role)


• Ability to lift up to 40 lbs for merchandising and display execution

Preferred

• Experience in CPG and/or beverage alcohol


• Experience in multi channel sales (retail + on premise)


• Degree or diploma in business, sales, marketing, or equivalent experience


• SMART Choices Certification (or ability to obtain)

Core Competencies

• Strong negotiation and influencing skills with a customer first mindset


• Ability to work independently while managing multiple priorities


• Analytical thinker with the ability to interpret sales data and market trends


• Excellent organizational, time management, and planning skills


• High level of professionalism, accountability, and ethical conduct


• Strong verbal and written communication skills

Technical Skills

• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook)


• Ability to create visually compelling in store displays


• Experience with CRM or sales reporting tools is an asset

Working Conditions

• Travel within the territory required


• Occasional evening and weekend work for events and promotions

Why Join Bruce Ashley Group?

• Represent a dynamic, growing portfolio of premium brands


• High level of autonomy and ownership over your territory


• Opportunity to directly influence business growth and brand success


• Supportive, collaborative sales culture with strong leadership engagement

If you’re driven, relationship focused, and ready to grow with us, we’d love to hear from you.