Valnet | Data Scientist

Location: Montreal

Job Type: Full-Time

About the Role:

• Analyze website traffic, audience demographics, and user engagement using Google Analytics, BigQuery, and other relevant tools.
• Develop predictive models to forecast content performance, revenue trends, and audience growth.
• Measure the effectiveness of SEO, social media, and paid marketing campaigns, providing actionable recommendations.
• Identify trends in ad revenue, affiliate performance, and subscription data to optimize monetization strategies.

• Work closely with the Portfolio Manager to translate data into insights that drive editorial, marketing, and revenue decisions.
• Provide competitive analysis, benchmarking our publications against industry leaders in automotive and travel media.
• Automate reports and dashboards for real-time performance tracking.

• Partner with content leads and operation leads to align data strategies with business goals.
• Work with developers and IT teams to improve data infrastructure, tracking systems, and analytics tools.
• Present findings to executive leadership and key stakeholders in clear, business-oriented reports.

• Strong expertise in Python, R, SQL, and data visualization tools (Tableau, Looker, Power BI).
• Experience with Google Analytics, Google Search Console, and digital marketing analytics.
• Knowledge of A/B testing methodologies and predictive modeling.
• Familiarity with ad tech, affiliate analytics, and audience segmentation.

• Understanding of digital publishing, content performance metrics, and online advertising (CPM, RPM, CPC models).
• Experience in automotive and/or travel media is a plus.
• Ability to translate complex data into actionable business insights.

• Strong problem-solving and critical-thinking abilities.
• Excellent communication and presentation skills for non-technical stakeholders.
• Ability to work independently while collaborating cross-functionally.

• 3-5+ years of experience in a data science or analytics role.
• Background in digital media, publishing, or advertising analytics.
• Experience with machine learning applications in content optimization.
• Degree in Data Science, Statistics, Computer Science, Economics, or a related field.

• Work in a fast-paced, data-driven publishing environment with leading automotive and travel brands.
• Direct impact on business growth, content strategy, and revenue optimization.
• Collaborative and innovative culture with opportunities for professional growth.