Vice President, Institutional Capital Markets

About Greybrook

Greybrook is a Toronto-headquartered private equity real estate investment firm that invests and actively manages high-quality development-based and value-add opportunities. Greybrook allows individual investors to partner on an equity-basis with leading real estate developers to jointly acquire properties situated in growing urban and suburban markets that meet our investment criteria for new development or asset repositioning. Greybrook targets average annualized returns in excess of 20% on development-based opportunities and 14% to 17% on value-add developments. Greybrook and its affiliates have invested in over 115 real estate projects in Canada and the United States with an estimated gross development value of CAD $45 billion.

Overview of the Position

The VP, Institutional Capital Markets is a driven and ambitious internal / external wholesaler, who will be responsible for driving sales of Greybrook offerings by both evolving existing advisor relationships as well as cultivating new ones across approved CIRO dealer platforms.

This role requires a proven track record of investment sales into the CIRO network of advisors, a deep knowledge of alternative investments, Real Estate (preferably private REIT’s), and the ability to articulate Greybrook’s differentiated investment offerings to Broker Dealers and their investors.

Key Responsibilities

• Develop and maintain a deep understanding of Greybrook’s investment offerings.


• Develop and execute a strategic business plan to achieve sales targets and grow market share by conducting extensive in-person meetings, expertly promoting Greybrook. investment offerings to a wide range of Investment Advisors across a network of approved CIRO dealers, while identifying and opening new dealer networks.


• Assist in developing and implementing sales and marketing strategies to support new sales ideas to advisors.


• Build and maintain trust-based relationships with key advisors and branch managers at approved CIRO dealers built on deep product knowledge, transparent communication, and consistent service delivery.


• Maintain a deep understanding of competitive landscape and be able to articulate key differences in Greybrook investment offerings.


• Represent Greybrook at industry conferences, seminars, and client events.

• Implement structured outreach strategies, targeted marketing initiatives, and thought leadership activities to drive new investor engagement.

Qualifications

• Bachelor’s degree in related field.


• 5+ years of external wholesaling or institutional sales experience, preferably within alternative investments or real estate.

• Established experience and relationships with independent CIRO dealers.

• Strong understanding of investment products, competitive landscape and regulatory requirements.


• Proficient in verbal and written communication, with compelling presentation abilities and the capacity to develop and deliver investment proposals and business cases.


• High level of comfort with technology and working in MS Office and CRM systems (Salesforce strongly preferred).


• Ability to work well independently while collaborating effectively with internal team.

• Exceptional relationship-building skills with high-net-worth and sophisticated investment advisors.


• Strong leadership presence with the ability to coach, influence, and set standards of excellence.


• High resilience, adaptability, and comfort operating in fast-paced, dynamic environments.


• Strong sense of ownership, accountability, and professional integrity.

Greybrook is committed to hiring the most qualified candidates while fostering a diverse, equitable, and inclusive workplace. We welcome applicants of all backgrounds and ensure equal consideration for employment regardless of gender, ethnicity, origin, sexual orientation, disability, or socioeconomic status.

Our hiring process may include the use of AI tools to assist with summarizing and analyzing screening and interview notes.

If you require accommodation at any stage of the recruitment and selection process, please let us know. We will make every effort to provide a seamless and accessible experience.