VP, Coop Marketing

Position Summary

Kensington is seeking an experienced and commercially driven Vice President, Coop Marketing to establish and lead a new revenue-generating division. This executive will be responsible for building a scalable coop marketing portfolio and monetizing Kensington’s media and product inventory across North America. The role is focused on building the platform that will generate strategic partnerships with international tourism boards, luxury hotels, airlines, and other travel-sector brands looking to reach North American luxury travelers.

The ideal candidate will have deep travel industry expertise, 15+ years of hands-on media planning and buying experience, and a proven track record of delivering coop-driven growth through high-impact B2B collaborations.

Key Responsibilities

• Build & Commercialize Coop Inventory: Design and package a diverse range of sponsorship and media opportunities across Kensington’s channels — including digital, print, social, CRM, branded content, and trade marketing.


• Partner Development & Sales: Key contact for supporting the Business Development team under Commercial/Product who will proactively identify, pitch, and secure coop partnerships with global tourism stakeholders seeking to reach North American audiences.


• Media Strategy & Execution: Oversee all paid media within coop programs, ensuring strategic planning, performance measurement, and optimization for partner ROI.


• Key Internal Partner: Collaborates closely with the brand and creative teams to ensure executional excellence on all coop assets.


• Annual Coop Program Planning: Create a calendarized coop strategy that aligns with Kensington’s seasonal marketing priorities, revenue goals, and product focus.


• Team Building & Management: Hire, coach, and lead a specialized team focused on coop strategy and media kits, account service, and campaign execution.


• Cross-Functional Collaboration: Partner with Direct Marketing, Product, Sales, and Finance teams to align coop efforts with core business needs and goals.


• P&L Accountability: Own coop revenue targets and related marketing expense offsets; manage forecasting, reporting, and budget reconciliation in collaboration with the Product business development team.

90-Day Success Roadmap

First 30 Days

• Conduct a full audit of Kensington’s marketing assets and inventory


• Review historical coop efforts, direct marketing plans, and brand calendar


• Identify initial partnership targets and build a prioritized outreach list in partnership with the Product team


• Begin stakeholder alignment with Product, Trade, Sales, and Finance leads

Days 31–60

• Develop and package Kensington’s inaugural coop marketing offering (rate card, media kit, proposal templates)


• Work with the Product team who will initiate outreach and meetings with key tourism boards and travel partners


• Define internal workflows, reporting tools, and campaign approval processes


• Recruit initial team members or determine interim resourcing structure

Days 61–90

• Secure first 2–3 coop agreements


• Launch first coop campaign with measurable KPIs


• Finalize annual coop strategy and revenue targets


• Present first quarterly update to the Executive Team

Required Experience & Qualifications

• 15+ years of marketing and partnership experience, with a minimum of 10 years in media planning and buying


• Proven travel industry expertise, with active relationships across tourism boards, airlines, and luxury hospitality


• Demonstrated success in building coop or partner-funded marketing programs


• Strong commercial acumen


• Sophisticated understanding of the North American luxury travel consumer


• Exceptional leadership, negotiation, and storytelling skills


• Bachelor’s degree required; MBA or related graduate education is an asset

Why Join Kensington?

At Kensington, we blend luxury travel with strategic innovation. As a recognized North American leader in curated, custom travel, we offer a fast-paced entrepreneurial environment, access to some of the most coveted travel audiences in the world, and the opportunity to shape a new revenue-driving function with visibility at the highest levels of the organization.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.