VP Marketing - Completed

Medimap is Canada’s leading digital health marketplace for finding easy access to local healthcare providers. Over 70% of the walk-in medical clinics across Canada currently use our platform to publish their wait times online and hundreds of thousands of patients visit medimap.ca every month to compare availability at clinics in their community. 

 Founded in 2015, our initial goal was to provide Canadians with an easy way of comparing wait times at walk-in medical clinics in their community to avoid the frustration of driving from clinic to clinic for access to care. Today Medimap has become a trusted resource for over 5 million Canadians who have used our platform to find easier access to care in their community. 

 Our services include walk-in clinic wait times, on-demand virtual doctor visits, as well as the ability to easily find last minute available appointments for local paramedical services such as massage therapy, physiotherapy and chiropractic clinics. Providers participate in Medimap’s marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. 

 Medimap is a private company backed by some of Canada’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. We are a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. We are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. NEWS about the company!

About the VP Marketing

Our Mission

At Medimap we are on a mission to make healthcare more convenient and accessible. Our platform is used by thousands of walk-in medical clinics across Canada to publish their wait times online and a growing number of paramedical clinics to post their open appointments, making it easy for patients to compare the availability of clinics in their community and find a provider that meets their needs. 

Your Impact on our Mission

As VP of Marketing you will be a key member of our leadership team reporting to the CEO. Your mission is to drive growth across Medimap’s marketplace. This role includes responsibility for all patient and provider marketing, including all offline and online paid channels, brand marketing and creative teams.

You’ll enjoy this role if you are … 

Personally motivated by growing and scaling the marketing function in a fast-growing healthtech company.

Autonomous, urgent, and creative. You are a strategic thinker who can see the big picture but also loves to roll up your sleeves and get things done.

Highly analytical about complex growth challenges. You take a rigorous approach to experimentation. 

Your day to day is … 

Owning growth targets and budgets for all marketing initiatives including all offline and online paid channels, brand marketing and creative teams.

Overseeing reporting and analysis of performance marketing campaigns.

Defining vision for brand’s role and measurement.

Leading, building and managing a best-in-class team of marketers. Design and define their structure, roles, comp plan and development.

Working with key stakeholders to size initiatives and make strategic recommendations on investments.

Managing programs across multi-functional teams and with multiple agency partners.

You’ll be successful in this role if you have … 

Executive level experience at a consumer technology company.

Experience working with an at-scale marketing budget.

Strong analytical skills and background.

A proven track record delivering significant business growth through performance marketing.

Marketplace experience (a strong plus but not required)

The mentality of an entrepreneur.

Humility. You believe in treating all people with dignity and respect, regardless of title or tenure .

An unrelenting desire to build more equitable, inclusive and diverse workplaces. You view this role as an opportunity to create positive change.

If you want to gain experience in a funded, fast growing startup and help improve access to care for people across the country, we would love to hear from you! Please send your resume to [email protected] or call him at 778-869-9268 for more information.

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