YMCA BC -- Chief Data, Marketing, Technology & Strategy Officer (CDO)

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Job Description - YMCA BC -- Chief Data, Marketing, Technology & Strategy Officer (CDO)

Hybrid – New Westminster, BC

YMCA BC is part of an international and national movement that has brought lasting social change for more than 138 years. Today, more than ever, we need to lean on each other and focus on what matters most for a strong future: health, opportunity, inclusion, and belonging. Across British Columbia, the organization is building vibrant, healthy, and inclusive communities where everyone can reach their full potential.

YMCA BC (YBC) is a $100-million operation with over 2,000 staff, an asset base of $540 million, and an endowment of $85 million. It provides a wide range of programs and services in communities across the Lower Mainland, Northern, and Central BC. YBC was formed in 2023 through the amalgamation of three YMCAs: Greater Vancouver, Kamloops, and Northern BC. Families, children, adults, and seniors in more than 55 communities across the province can all belong, grow, thrive, and lead through YBC.

With a focus on driving business discipline and growth with a strong health equity lens, an exciting opportunity exists for a talented and strategic data-driven leader to be the inaugural Chief Data, Marketing, Technology & Strategy Officer (CDO). The successful candidate will be responsible for: enhancing the organization's approach to strategic planning, developing a data-driven marketing strategy based on market insights, consumer trends, and market segmentation, creating an advanced data analytics function, and driving the adaptation of technology as an enabler of business discipline and member engagement. Reporting to the CEO, and as a member of the executive team, the CDO will work and collaborate with the executive and operational leadership team to develop, communicate, implement, and sustain strategic initiatives within the context of a high-impact organization with limited resources.

The ideal candidate is a forward-thinking strategic leader with a proven record of driving successful business transformation. Throughout their career, they have spearheaded change in strategic planning, marketing, and have advanced data-driven operational decision-making. They have a legacy of advancing an organization's operational success through a disciplined approach to planning, execution, and cross-functional collaboration.

On a personal level, the ideal candidate is a highly collaborative and empowering leader with strong communication skills and a track record of success leading change and transformation. They are humble and authentic and embrace equity, diversity & inclusion, and Truth & Reconciliation. With a strong service orientation, their passion and values align with YBC’s mission.

In accordance with BC’s Pay Transparency Act, the expected base salary range for this role is $175,000-$200,000 per year.

To explore this opportunity further, please click Apply.

We thank all applicants for their interest in this position. Please note that we will only be in contact with those individuals moving forward with our client.
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