COORDINATOR MARKETING COMMUNICATIONS & EVENTS

Job ID: 46160

Job Category: Communications & Marketing

Division & Section: Corporate Real Estate Management, Real Estate Property Management

Work Location: 105 The Esplanade

Job Type & Duration: Permanent, Full-TIme

Hourly Rate: $39.14 - $42.88

Shift Information: Tuesday - Saturday, 35 Hours per week

Affiliation: L79 Full-time

Number of Positions Open: 1 

Posting Period: 09-APR-2024 to 23-APR-2024

Job Summary:

To provide event and program support related to the planning and execution of events and promotional initiatives for the St. Lawrence Market Complex, in addition to event related marketing communications support. The person in this role organizes and executes internal events and facilitates external event rentals. The role plans and executes promotional initiatives including advertising, social media and public relations.

St. Lawrence Market is a dynamic public market and vibrant community hub. The successful candidate should have considerable experience in event, retail and/or tourism based businesses. Given the nature of events and retail operations flexible work schedule including evenings and weekends may be required from time to time based on operational needs. Regular days of work for this role are Tuesdays to Saturdays with Sundays and evenings as required for event operations.

Major Responsibilities:

• Provides events, marketing, communications, and program-related support.
• Receives and evaluates event applications based on program criteria.
• Liaises with applicants/special interest groups/contract staff, other units and/or divisions when co-ordinating events.
• Communicates strategies to sponsors, performers, suppliers, media, vendors, volunteers and consultants.
• Prepares and processes documents in accordance with appropriate policies and legislation.
• Negotiates competitive pricing with suppliers for advertising and event resources.
• Co-ordinates and schedules events and staff and ensures the safe delivery of special events to the public.
• Checks event locations to determine site feasibility and determine equipment requirements. Ensures location, equipment and supplies meet health and safety and legislative standards and completes required inspections.
• Sets up and disassembles displays/equipment.
• Makes recommendations regarding event coordination, policies and procedures to support initiatives.
• Prepares, designs and maintains marketing, communications and promotional materials, marketing and communications strategies, advertising to target audiences, community, media and public relations outreach.
• Coordinates promotional and wayfinding signage and communications to tenants, adjacent facilities, rental areas and stakeholders.
• Develops content for social media platforms and conducts social media activity engaging with social media audiences and providing insights with approval from the Senior Project Manager, Special Projects, Marketing, Communications & Events.
• Conducts venue tours for potential customers.
• Completes reports and statistical information to evaluate events and promotional efforts
• Processes and monitors invoices, payment and refunds.
• Interprets regulations and applies best practices to events, marketing and advertising functions.
• Makes recommendations regarding event coordination, policies and procedures to support initiatives.
• Prepares and/or presents presentation materials, attends meetings and coordinates with the Supervisor for in-house events.
• Responds to enquiries, complaints and concerns and takes appropriate steps to ensure resolution.
• Ensures materials, equipment and supplies are available, clean and in safe working order.

Key Qualifications:

Your application must describe your qualifications as they relate to:

1. Post-secondary education in a discipline pertinent to the job function (event planning, communications, marketing, public relations, journalism) or an approved combination of education and experience.
2. Considerable experience with event administration experience at a senior level with the ability to multitask and effectively carry out the various duties and responsibilities of this position, with minimum direction.
3. Considerable experience in event planning, advertising, media, marketing, communications & social media.
4. Considerable experience using Microsoft Office Suite (i.e. Word, Excel, and PowerPoint) and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat).
5. Experience using social media tools for business purposes including Facebook, Instagram, Twitter, HootSuite as well as related social media analytic and advertising tools

You must also have:

• Considerable understanding of best practices in event planning, event management, event execution and event sales.
• Strong organizational, project management and business analysis skills to optimize and coordinate resources to achieve desired results.
• Strong interpersonal skills with the ability to work effectively with all levels of staff and internal / external stakeholders with a high level of flexibility to deal with rapidly emerging situations and support collaborative working relationships.
• Ability to work independently or in a team environment, including engaging all stakeholders in information gathering, problem-solving and issue resolution.
• Well-developed verbal and written communication skills with an ability to prepare reports and statistics within tight deadlines and appropriately tailored to target audiences (e.g. senior leadership, Council, internal partners, external stakeholders, etc.).
• Excellent oral communication and presentation skills with the ability to establish and maintain effective partnerships with other staff, community groups, agencies, corporations and businesses in relation to the marketing portfolio.
• Extensive understanding of the latest trends in social media and community building.
• Considerable understanding of effective marketing, communications strategies for target audiences in environments including retail, food and culinary, tourism, art, culture or related fields.

NOTE TO INTERNAL FULL-TIME AND PART-TIME CITY OF TORONTO EMPLOYEES:

City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City's Internal Job Posting Portal.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity.

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City’s Hiring Policies and Accommodation Process.