Director, E-Commerce

Job Title: Director, E-Commerce - 12 month contract Department: Looking to unbox your full potential? STEP UP with the ALDO GROUP. WE'RE ON A JOURNEY TO CREATE A WORLD OF LOVE, CONFIDENCE AND BELONGING The ALDO Group has been on this journey for over 50 years. We believe that our passionate associates are at the heart of our success, and that with them we will lead into our future with kindness. The ALDO Group is committed to diversity and inclusion, not only now, but for the long term. We strongly encourage people who are Aboriginal, racialized, have disabilities, come from gender and sexually diverse communities and/or have intersectional identities to apply for employment with us. At ALDO Group, we will always strive to take steps to create a diverse and inclusive work environment that promotes equal opportunity and accountability. #WeAreALDO Step Up Experience

• Recognition programs to showcase your talent!
• To be part of a company that takes a stand on issues affecting people, the environment, and our partners
• Summer Fridays (because Summer is for fun)
• Purchase discount on merchandise sold in all our divisions.
• Family & Friends events with discounts on our products
• Subsidized cafeteria & daycare
• Subsidized public transportation and free parking
• On-campus gym with access to a trainer
• Flex schedules and telecommuting
• Sick days
• Attractive total compensation!

YOUR ROLE Reporting to the Vice-President of eCommerce & Commercial Marketing, the eCommerce Director, will play a pivotal role in driving the strategic direction and growth of our ALDO NA online retail channel. This leadership position will be responsible for overseeing the development, execution, and optimization of our e-commerce strategies across all digital channels, to enhance the customer experience and drive revenue. The ideal candidate is a born leader and strategic thinker with a proven track record of success in e-commerce leadership roles, a deep understanding of industry trends, and a customer-obsessed thinker with a passion for delivering exceptional online shopping experiences. Strategic Planning and Execution:

• Develop and oversee a strong seasonal digital calendar in collaboration with Buying, Marketing, and Planning to enhance web traffic and conversion.
• Ensure alignment and consistent execution of brand commercial plans and product storytelling across all digital channels.
• Oversee the day-to-day management of email and SMS marketing activities to ensure steady implementation, achieve the best possible outcomes and drive customer acquisition and retention.
• Responsible for the entirety of the onsite experience, ensuring all promotions, products and content is added to the site when required.

Digital Experience & Optimization:

• Develop and execute comprehensive e-commerce strategies aligned with overall business objectives and drive digital growth.
• Lead and oversee all new website and email features and customer journey enhancements based on analytical insights and A/B testing.
• Implement strategies to improve key metrics such as conversion rates and customer satisfaction.
• Collaborate with Consumer Analytics and User Experience teams to develop strong segmentation strategies across customer touchpoints.
• Partner with Technology & User Experience teams to oversee ecommerce platform management and optimization, focusing on crafting a seamless and engaging shopping experience that prioritizes discovery, conversion, and loyalty.
• Stay updated with industry trends, emerging technologies, and best practices in user experience, eCommerce technologies, CRM, and email marketing to ensure our strategies remain cutting-edge.

Performance & Digital Analytics:

• Achieve digital traffic targets and key performance indicators (KPIs) related to sales, email, and site performance.
• Lead in-season business management by closely monitoring and analyzing sales performance and digital analytics, identifying opportunities to improve the online customer journeys and generate revenue.
• Analyze, synthesize, and present data in a way that is actionable for project stakeholders and executives.

People & Team Leadership:

• Build and develop a highly productive, engaged, and agile ecommerce team that is customer-centric, and data driven.
• Work in a consultative manner with a cross-functional set of teams to ensure the correct desired digital experience is delivered on time and on brand.
• Encourage a high level of trust and transparency across all levels and functions.

DO YOU HAVE THE PROFILE WE'RE LOOKING FOR?

• A bachelor’s degree in Business, Marketing or a related field; MBA is a plus.
• 7-10 years of relevant experience in Digital Marketing and/or eCommerce, preferably in the retail industry.
• Proven track record of driving e-commerce growth and achieving revenue targets.
• Excellent leadership, communication, and interpersonal skills with the ability to motivate and develop team members.
• Flexible, collaborative, and able to manage and prioritize multiple tasks/projects simultaneously to maintain teamwork and optimal project flow.
• Strong organizational and communication skills - strong verbal and written communication skills
• Strategic thinker with the ability to translate vision into actionable plans.
• Results-oriented mindset with a focus on continuous improvement and innovation.
• Strong understanding of eCommerce technology, platforms, and industry best practises.

Don't wait any longer: STEP UP with us. We want to meet you! WANT TO KNOW MORE ABOUT US? HERE ARE SOME FUN FACTS. Present in more than 100 countries , the ALDO Group has established itself with strong brands: ALDO/ALDO Accessories, Call it Spring and Globo. Guided every day by its purpose “A journey to create a world of love, trust and belonging”, the organization is simply unique. What makes our culture so one of a kind is our people’s passion for innovation, excellence, craftsmanship, entrepreneurship and diversity, as well as their empathy and friendliness. In addition, our associates all have an insatiable curiosity! , Reporting to the Vice-President of eCommerce & Commercial Marketing, the eCommerce Director, will play a pivotal role in driving the strategic direction and growth of our ALDO NA online retail channel. This leadership position will be responsible for overseeing the development, execution, and optimization of our e-commerce strategies across all digital channels, to enhance the customer experience and drive revenue. The ideal candidate is a born leader and strategic thinker with a proven track record of success in e-commerce leadership roles, a deep understanding of industry trends, and a customer-obsessed thinker with a passion for delivering exceptional online shopping experiences. Strategic Planning and Execution:

• Develop and oversee a strong seasonal digital calendar in collaboration with Buying, Marketing, and Planning to enhance web traffic and conversion.
• Ensure alignment and consistent execution of brand commercial plans and product storytelling across all digital channels.
• Oversee the day-to-day management of email and SMS marketing activities to ensure steady implementation, achieve the best possible outcomes and drive customer acquisition and retention.
• Responsible for the entirety of the onsite experience, ensuring all promotions, products and content is added to the site when required.

Digital Experience & Optimization:

• Develop and execute comprehensive e-commerce strategies aligned with overall business objectives and drive digital growth.
• Lead and oversee all new website and email features and customer journey enhancements based on analytical insights and A/B testing.
• Implement strategies to improve key metrics such as conversion rates and customer satisfaction.
• Collaborate with Consumer Analytics and User Experience teams to develop strong segmentation strategies across customer touchpoints.
• Partner with Technology & User Experience teams to oversee ecommerce platform management and optimization, focusing on crafting a seamless and engaging shopping experience that prioritizes discovery, conversion, and loyalty.
• Stay updated with industry trends, emerging technologies, and best practices in user experience, eCommerce technologies, CRM, and email marketing to ensure our strategies remain cutting-edge.

Performance & Digital Analytics:

• Achieve digital traffic targets and key performance indicators (KPIs) related to sales, email, and site performance.
• Lead in-season business management by closely monitoring and analyzing sales performance and digital analytics, identifying opportunities to improve the online customer journeys and generate revenue.
• Analyze, synthesize, and present data in a way that is actionable for project stakeholders and executives.

People & Team Leadership:

• Build and develop a highly productive, engaged, and agile ecommerce team that is customer-centric, and data driven.
• Work in a consultative manner with a cross-functional set of teams to ensure the correct desired digital experience is delivered on time and on brand.
• Encourage a high level of trust and transparency across all levels and functions.

,

• A bachelor’s degree in Business, Marketing or a related field; MBA is a plus.
• 7-10 years of relevant experience in Digital Marketing and/or eCommerce, preferably in the retail industry.
• Proven track record of driving e-commerce growth and achieving revenue targets.
• Excellent leadership, communication, and interpersonal skills with the ability to motivate and develop team members.
• Flexible, collaborative, and able to manage and prioritize multiple tasks/projects simultaneously to maintain teamwork and optimal project flow.
• Strong organizational and communication skills - strong verbal and written communication skills
• Strategic thinker with the ability to translate vision into actionable plans.
• Results-oriented mindset with a focus on continuous improvement and innovation.
• Strong understanding of eCommerce technology, platforms, and industry best practises.