Senior CRM Analyst

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Job Description - Senior CRM Analyst

Who we are:

At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.

As Senior CRM Analyst, you leverage technology to identify and explore key opportunities that impact our business. You partner with the CRM Manager in performing feasibility studies, defining project scope, and analyzing and providing solutions for a variety of business cases.

Responsibilities

  • Study marketing data such as customer information, customer patterns, and demographics to support decision-making tactics such as personalization, propensity, segmentation, and acquisition;
  • Translate business requirements and goals into technical and actionable recommendations;
  • Lead requirements gathering, refinement and development of various CRM projects and initiatives;
  • Analyze theories based on business objectives and provide solutions and measure impacts for stakeholders;
  • Envision new solutions in collaboration with the CRM Manager to provide optimization opportunities based on the brand’s objectives;
  • Optimize existing procedures and methods, design and develop new automated solutions to facilitate operational decisions;
  • Collaborates with cross-functional teams to deliver optimized solutions.

Requirements

  • Bachelor’s degree in computer science, statistics, mathematics, quantitative finance, or related field of study;
  • 5 years + of related experience.;
  • Experience in working with databases and using/aggregating data from multiple sources;
  • Understanding of data mining techniques and advanced machine learning algorithms and statistics;
  • Knowledge of Google suite tools, SQL, JavaScript.

What we offer (Why work with us):

  • Hybrid work
  • A competitive benefits package (Full Time Employees Only)
  • Paid Time Off, Sick Time, Flex Days & Vacation (Full Time Employees Only)
  • Additional benefits include monthly bonus potential, opportunities for advancement and tuition reimbursement
  • 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
  • Generous Employee Referral Policy 

If this inspires you…let’s talk. Send us your resume today! 

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference. 

There are many ways to wear a career at RCL! #ReadytoRCL 

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and  contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.

We thank all applicants. Only selected candidates will be contacted.

#LI-HV1

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