Social Media & Brand Manager

About Sweat and Tonic

Sweat and Tonic (S&T) is Toronto's most innovative and exciting boutique fitness and wellness hub, offering the widest collection of expertly programmed Yoga, Pilates, HIIT, and Ride group fitness classes in Canada. We create a curated, immersive fitness experience for sweat enthusiasts to challenge their minds and bodies within a community that grows, succeeds, and celebrates together. With premium spa facilities, high-tech biohacking amenities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace, and event venue, inspires collaboration and innovation. Since opening in 2019, we've innovated and expanded our state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof – a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In 2023, we opened our first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and a new 25,000 sq.ft. immersive fitness & wellness hub in Toronto at The Well. This is a unique, once-in-a-lifetime opportunity to become a part of a passionate, dynamic team that is here to disrupt the fitness industry.

About the Role

We are seeking a full-time, in-studio  Social Media & Brand Manager on our Marketing team to help support the expansion of the S&T brand and drive customer and revenue growth. We’re looking for a creative and intuitive individual to oversee our social media efforts and brand partnerships across all channels. The ideal candidate is passionate about social media, content creation, and communications, is a strong writer with a sharp eye for design, and is results-driven and self-motivated. As our social media and branding expert, you have a passion for producing high quality work and creating exceptional guest experiences, and your goal is to develop innovative social media marketing strategies, create engaging content, and build community.

Primary Job Responsibilities

• Be the voice of S&T across all social media platforms
• Develop and manage S&T’s social media calendar and brand strategy to grow S&T’s brand presence and reach across all social media channels
• Work closely with cross-functional teams to strategically plan, manage, and execute the social content calendar by developing content concepts from ideas to completion
• Coordinate and engage with instructors and the S&T community to create content, including videos, reels, and photoshoots
• Identify industry trends and best practices through monitoring competitors, influencers, and other social media leaders to develop ideas and proactively manage S&T’s social media strategy
• Build relationships with key influencers, community members, and brand partners to increase awareness and engagement, and drive revenues
• Manage S&T’s influencer program, including measuring results and driving its success
• Oversee community management across all channels, including engaging with our audience and responding to questions, comments, reviews, and other opportunities with speed and judgment
• Work and coordinate with brand partners, including organizing community events, activations, and social collaborations
• Measure and report on relevant weekly, monthly, and quarterly social media metrics, including recommendations to shift on strategy when required
• Administrative support, including but not limited to team onboarding, data entry, and marketing operations

About You

• Undergraduate degree – specialization in marketing, graphic communications, and/or PR preferred
• 4-6 years of working experience in organic and paid social media marketing, communications, influencer marketing, PR and/or related field
• Extensive experience with social media platforms, including Instagram, Facebook, Threads, TikTok, and LinkedIn
• Extensive experience with SEO, paid social advertising (e.g. Meta Business Suite) and digital marketing best practices
• Thorough understanding of social media metrics and reporting tools
• Proficiency in GA4 and Google Ads
• Understanding of basic HTML, social media publishing tools, photo editing and blog publishing
• Proficient in Microsoft applications, including Excel and PowerPoint
• Experience in graphic design, specifically with the Adobe Creative Suite including InDesign, Illustrator and Photoshop
• Photography and videography skills
• Customer service oriented - passionate about problem solving and helping our community
• Exceptional written and verbal communication skills, including copywriting and creative writing
• Detail-oriented with a sharp eye for design
• Outstanding organizational and time management skills
• Ability to understand, interpret, and transform complex ideas and information into easy-to-understand, customer-centric marketing and communications
• Ability to manage multiple projects and deadlines, with flexibility to adapt quickly to meet the needs of the business
• Comfortable working with numbers, making sense of metrics, and using data to drive actionable insights
• Interest in fitness, health and wellness, and luxury brands

Compensation & Benefits

• $80k-$95k base salary dependent on experience
• Bonus incentive program
• Comprehensive health benefits
• Unlimited S&T membership for you and a loved one
• Annual salary appraisal
• 40% off at Sweat and Tonic shop
• 20% off at Tonic Bar
• Access to discounts at up to 5,000 retailers across Canada
• Employee Assistance Program
• Top-up parental leave
• Up to $2,500 tuition reimbursement annually
  

Inclusion and Equal Opportunity Employment We are an equal-opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.