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At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Position Description:
This position is responsible for working with the assigned account(s) to develop and manage channel specific messaging materials, such as; direct to consumer (DTC) content and digital and promotional marketing assets to support the account specific promotions and programs. Working collaboratively, internally (Key Account Managers, Brand Managers, and Product Supply), and externally (retail customers and agencies) to lead promotion and activation-focused customer discussions, developing and executing pre-packed merchandising pallets and displays, auditing in-store sets, marketing programs, operational functions, and program reporting.
This position will support both eCommerce/direct to consumer advertising, as well as traditional retail pet specialty store marketing activities. As lead for DTC, this role will drive media planning, DTC campaign transcreation and execution, and contribute to brand plan development for assigned brands.
Functions, Duties, Tasks:
Minimum Qualification (education, experience and/or training, required certifications):
Other Information:
Value added to the success of the company – what are the main objectives of the function?
This position works closely with the Key Account managers and brand team to implement and manage marketing plans with assigned key accounts to meet company objectives, achieve best ROI and stay within assigned budgets. Incumbent will need to understand the wants and motivations of the Elanco consumer by channel and establish campaigns with the key account teams to increase transactions and drive revenue. They must also have full knowledge of the Elanco product line and ensure the Elanco brands are represented at the retail/consumer level adhering to corporate guidelines and the overall sales and marketing strategies.
We are offering a hybrid work model. However, Candidate has to be located in GTA to be able to attend weekly Team Meetings in Mississauga.
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Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
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