Principal Research Strategist

Principal Research Strategist Location Toronto, ON : Toronto or Vancouver, ON, Canada Full Time Sales Senior Manager/Supervisor

Principal Research Strategist

As Alida's Principal Research Strategist , you'll be an integral part of our organization, being a thought-leader throughout the sales process by articulating and demonstrating how Alida's solution solves business challenges and delivers positive business outcomes for our customers. You are a subject matter expert in market research and UX, and have proven success working both in a client facing capacity in a busy consultative role, and in-house building and leading research programs.

Responsibilities:

• Collaborate with Sales, Customer Success, and Professional Services teams, to identify prospects' business goals and initiatives, to guide sales proposals and presentations;
• Consult and partner with various client stakeholders from C-Suite Executives to Researchers to maximize the quality and value of the insights they garner from Alida's solution;
• Act as a subject matter expert for prospects and customers and assist them with developing a successful, outcome based research strategy;
• Develop a deep familiarity of the Alida's platform and relevant use cases;
• Demonstrate understanding and value of market and customer experience research methodologies conducted via the Alida Platform;
• Inform the Product and Professional Services teams of trends, use cases, and business impact of how specific capabilities are delivering / not delivering against customers' business goals & objectives;
• Engage in thought leadership and marketing related efforts, such as blogs, webinars, and public speaking.

Desired Experience:

• Experience within a client-side environment leading research initiatives and scaling agile research;
• Experience within a customer-facing or consultative firm and understanding of how to articulate solutions to win business;
• Thought leader in the market research industry, ideally bringing 15-20 years of experience;
• Deep understanding of both qualitative and quantitative research methodologies;
• Strong passion for CX practices, research, and technology;
• Experience with our product is a plus!
• Bring strategic thinking and business acumen to facilitate discussions with customers about business objectives and how research drives their success;
• A consultative approach to problem-solving, able to push back on customers where needed to reframe their problems and guide them to solutions;
• Excellent written and oral communication, persuasion, storytelling, and compelling presentation skills;
• Willing to travel to customer on-sites.

Additional details:

• The final salary for this role will depend on experience, with the range in the US being $160,000-190,000 USD and in Canada $160,000-175,000 CAD.
• We are open to applicants across Canada and the US, however our focus locations are Toronto, Vancouver, New York or Seattle.

The Good Stuff:

+ Amazing growth and learning opportunities with a fast-growing Canadian SaaS company that is a world leader in its industry

+ Best-in-class company paid benefits for you and your family - offering medical, dental, vision, RRSP matching in Canada, a 401K in the US, and more.

+ Unlimited Vacation: Yep, it's true. Take vacation when you want it, how you want it. Designed to better fit your evolving needs.

+ Summer Fridays: Fridays are a day off during July and August. To help provide better balance in the summer months focusing on employee wellness.

+ Recognized as a Great Place to Work® 2021-2022

+ Recognized in 2022 as one of the Best places to Work®

+ Recognized as a Top Employer by British Columbia's Top Employers 2022

About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth. That's why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Adobe, Warner Bros. Discovery, Twitch and lululemon depend on Alida's community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns. Learn more at We can't wait to meet you!

We understand that applying for a new position takes effort and want to thank you in advance for taking the time to introduce yourself.

At Alida, we're dedicated to fostering an environment where our employees feel heard, valued and included.

We believe that a diverse team is a core pillar in building better products and services for our global customers and we strongly encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation. Even if you don't meet every single one of the stated requirements but you are excited about this opportunity, we'd love to hear from you anyway. Our Talent Acquisition team will review your application for this role, and others we may have open now or in the future.

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