advertising manager

Overview

Languages

English

Education

• Bachelor's degree

Experience

3 years to less than 5 years

Work setting

• Business
• Industrial
• Private company, corporation or industry

Responsibilities

Tasks

• Train and supervise staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Market business services
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Maintain and manage digital database
• Supervise office and volunteer staff

Supervision

• 1 to 2 people

Experience and specialization

Computer and technology knowledge

• Adobe Illustrator
• Adobe Photoshop
• InDesign
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Database software
• Mac OS
• MS Windows
• Adobe Suite
• Figma
• Google Drive
• MS Office
• WordPress

Area of specialization

• Audio/audio-visual
• Interactive/new media
• Advertising
• Communications
• E-commerce
• Marketing
• Media relations
• Public relations
• Digital media

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Work under pressure

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner

Benefits

Other benefits

• Parking available