Marketing and Communications Specialist

Description Booth University College is seeking a Marketing and Communications Specialist who will be responsible for leading the execution of the marketing and communication strategies of Booth University College. The Marketing and Communications Specialist will work collaboratively with other teams and managers in order to ensure that communication efforts support institutional initiatives to raise the profile and promote the values and mission of the institution. The role reports to the Director of External Relations. SUPERVISORY FUNCTIONS: none Key Responsibilities

• Work collaboratively with various departments within Booth UC
• receive their communication and marketing requirements
• develop ideas, options, and costs for presentation to the department project manager
• be responsible for effective implementation of the identified communication and marketing requirements
• Research, write, and edit clear, concise, and engaging copy for a variety of formats including social media, website, newsletter, magazine, press releases
• Create, maintain, and evaluate new and existing marketing and communications materials and activities related to print and digital advertising, email marketing and public relations; recommend improvements for impact, efficiencies, and cost effectiveness
• Advise on and participate in the execution of effective marketing and communication plans that are consistent with the strategic direction of management and that maximize promotional impact
• Develop effective, positive relationships with external service providers (design, advertising firms, etc.) to ensure that marketing is achieved with both earned and purchased media
• Create content and optimize all Booth UC social media strategies, including oversight of Booth UC Student Council social media.
• Provide media readiness training for staff and faculty as needed
• Advise on crisis communications, as needed
• Responsible for maintaining the website, liaising with outside vendors for upgrades and analytics, editing content, assessing functionality of website, SEO, and coordinating with departments to ensure content is consistent and updated
  

Qualifications And Education Requirements

• Satisfactory criminal record check
• Fully supportive of the integration of faith and learning in a Christian university-level setting and a commitment to the Mission of Booth University College
• Ability to integrate your Christian faith within the workplace
• At least three years of strong and varied marketing and communications experience
• Undergraduate degree or diploma in Marketing or Creative Communications (equivalent experience will be considered)
• Strong project management skills, including project budget management, with demonstrated ability to meet deadlines
• Highly organized; able to carefully plan and manage competing priorities
• Excellent writing, editing, and proofing skills
• Proven ability to work effectively as part of a fast-paced collaborative team and to lead on assigned projects
• Solid knowledge of social media, website trends and analytics

Preferred Skills/Capabilities

• Graphic design experience
• Photography skills