Coordinator, Brand & Creative

Posted on April 5, 2024

Position: Coordinator, Brand & Creative
Classification: CO18
Salary: $64,123.59 – $72,674.35
Status: Temporary (12 Months)
Location: Vancouver, BC
Work Option: Hybrid

Flexible work options are available, subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays.

Closing Date: April 26, 2024 at 4:00pm
Position #: 00100466
Competition #: DBC 2024-07

If you are interested and you meet the selection criteria, please apply with your cover letter and CV prior to 4 PM April 26, 2024.

You must be a Canadian citizen, permanent resident or hold a valid work permit to apply for this temporary opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit

Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.

A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.

For inquiries regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees, please contact **********@destinationbc.ca. For more information about Destination BC’s programs and services, please visit

Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, by email: ***************@gov.bc.ca or by phone: .

PURPOSE OF POSITION

As Destination BC’s Brand & Creative Coordinator, you take a leading role in the implementation, management, and expression of the Super, Natural British Columbia family of consumer brands and the Destination British Columbia tourism industry brand.

Reporting to the Sr. Specialist, Brand & Creative, you are part of a team of brand strategists and experts who are responsible for the development, implementation, and management of the Super, Natural British Columbia and Iconics place brands. You’re organized, collaborative, and proactive, providing valuable project planning and management support, advice, and input across a variety of concurrent brand and creative projects throughout the organization, including Destination BC’s annual global marketing programs. This includes planning and delivering engagement and training sessions with internal and external stakeholders, the creation and delivery of project and creative briefs, and the direct management of creative suppliers (e.g. photographers, videographers) in developing new brand assets for use by Destination BC and our network of tourism partners. You act as a bridge between brand strategy and key brand user groups, and work closely with teams within and outside of the organization to build engagement around the brands and ensure brand outputs are aligned from a strategic, visual, and tone of voice perspective. You’re responsible for the day-to-day management and governance of Destination BC’s family of brands, including the creation and distribution of brand guidelines and toolkits and management of trademarks.

As an expert in our consumer and industry brands, and a strong collaborator and communicator, you act as the main liaison between the Brand team and departments across the organization, including preparing and leading brand training and engagement sessions and providing ongoing advice to other business units. You provide guidance, feedback, and approval to internal and external stakeholders around usage of Destination BC’s brand assets, including photography, videography, logos, creative materials, etc. You also play a key role in building brand alignment with external stakeholders, providing ongoing advice, consultation, and training to various partners (e.g. DMOs, sector associations, tourism businesses, etc.). You’re proactive and creative, and are able to identify and act on opportunities for improvement in processes and documentation that support brand engagement and alignment objectives.

SPECIFIC ACCOUNTABILITIES

Supports the development and ongoing evolution of the global Super, Natural British Columbia and Iconics place brand strategies, including project management, research, stakeholder consultation, procurement, and contracting of vendors, etc.;
Develops and delivers critical brand information in written, visual, presentation decks and other formats to a variety of brand users within and outside of the organization;
Leads the development and delivery of brand tools (e.g. brand guidelines) for use by teams across the organization, as well as external stakeholders (e.g. community destination marketing organizations) and/or suppliers (e.g. creative agencies);
Supports the Sr. Specialist, Brand & Creative in the development of new brand assets and/or branded content for use in Destination BC’s annual global marketing programs, including managing the procurement process for creative suppliers, production planning (e.g. securing of permits for shoots), and evaluation of creative assets;
Provides ongoing consultation, direction, feedback, and advice to business units across the Global Marketing division to build brand alignment and consistency across the creative outputs that are distributed through Destination BC’s global consumer marketing (including direct-to-consumer, trade, and travel media tactics);
Proactively identifies opportunities and/or gaps in information, training, and tools for teams across the organization; develops content for tools and training, provides direction and feedback to internal teams or external suppliers (e.g. graphic designers) in creating content; facilitates and leads training sessions for staff and/or tourism industry stakeholders;
Works closely, in an advisory role, with tourism organizations and businesses across the province (e.g. RDMOs, CDMOs, sector group, Co-op Marketing participants, businesses); advice delivered may impact the direction of these stakeholders’ marketing decisions and investments and requires strong relationship management skills;
Leads the development of project and/or creative briefs that deliver on the global brand strategies for marketing and other projects;
Leads briefing sessions for creative suppliers (e.g. photographers, videographers, agencies) on the Super, Natural British Columbia and Iconics place brands, including suppliers of tourism industry partners as required;
Works closely with colleagues across the Global Marketing division to build brand alignment and a strong, impactful creative expression across all internally produced materials;
Works closely with the Co-operative Marketing team (e.g. contributes to program guidelines, supports in evaluation as needed, supports in evaluating success of participant activities); independently evaluates approved applications to identify opportunities for brand alignment initiatives with tourism stakeholders; engages and advises stakeholders directly;
Works closely with the People and Development team to build employee understanding of and engagement with the Super, Natural British Columbia and Iconics place brands, including leading onboarding sessions and building onboarding materials for new staff;
Works closely with the Corporate Communications team to build brand alignment between the Destination BC and the Super, Natural British Columbia family of brands, support the development of high-profile presentations and documents, and develop tools and training for the corporate Destination BC brand;
Responsible for managing Destination BC’s portfolio of trademarks, including working directly with legal counsel to determine actions required in case of a trademark violation.
Other related duties as required.

JOB REQUIREMENTS

Degree or diploma in marketing communications, brand, marketing, advertising, or business admin, and/or a related field, or an equivalent combination of education and experience;
Minimum 3 years’ experience in a brand-focused role (e.g. in marketing communications, brand strategy, or advertising);
Minimum 2 years’ experience in a role directly managing external vendors, such as consultants or agencies;
Minimum 2 years’ experience in a role that involved a high level of engagement and relationship-building with diverse stakeholders;
Strong knowledge of and demonstrated experience with brand strategy and ensuring delivery of brand-aligned programs and creative executions; and
Excellent verbal, written, and visual communications skills, with meticulous attention to detail.

COMPETENCIES:

Problem Solving / Judgement is the ability to analyze problems systematically, organize information, identify key factors, identify underlying causes and generate solutions.
Initiative involves identifying a problem, obstacle or opportunity and taking appropriate action to address current or future problems or opportunities. As such, initiative can be seen in the context of proactively doing things and not simple thinking about future actions.
Planning, Organizing and Co-ordinating involves proactively planning, establishing priorities and allocating resources. It is expressed by developing and implementing increasingly complex plans. It also involves monitoring and adjusting work to accomplish goals and deliver to the organization’s mandate.
Building Partnerships with Stakeholders is the ability to build long-term or on-going relationships with stakeholders (e.g. someone who shares an interest in what you are doing). This type of relationship is often quite deliberate and is typically focused on the way the relationship is conducted. Implicit in this competency is demonstrating a respect for and stating positive expectations of the stakeholder.
Flexibility is the ability and willingness to adapt to and work effectively within a variety of diverse situations, and with diverse individuals or groups. Flexibility entails understanding and appreciating different and opposing perspectives on an issue, adapting one’s approach as situations change and accepting changes within one’s own job or organization.

Indigenous relations behavioural competencies

Self-discovery and Awareness means understanding one’s thoughts, feelings, values and background and how they impact the success of the interaction and relationship, or how they may influence one’s work. It is recognizing one’s own biases by tracing them to their origins, through reflection and by noticing one’s own behaviour—and then intentionally seeking a way forward that positively impacts the interaction and relationship. It means maintaining new ways of thinking and acting when situations become difficult or uncertain, or in times of urgency.
Sustained Learning and Development means continually increasing your ability to build and maintain respectful and effective relationships with Indigenous peoples. Central to this competency is appreciating that there are many other cultural understandings of knowledge and ways of working that have legitimacy and deserve respect—and therefore require our continual learning and development, including direct exposure to cultural and community ways. It includes an eagerness to continually reflect upon and assess your own level of cultural agility and competence, self-awareness and expertise. It means being willing to learn in new and different ways and appreciating how diverse ways of thinking and acting can ensure the success of the BC Public Service in supporting Indigenous self-determination.

ORGANIZATION CHART

Vice-President, Global Marketing

Director, Global Brand Strategy

Manager, Brand & Creative

Sr. Specialist, Brand & Creative

Coordinator, Brand & Creative

HOW TO APPLY & APPLICATION REQUIREMENTS: To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required. A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process. A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying. As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements. Please allot approximately 30 minutes to complete the application. Only applications submitted using the online application portal will be accepted.