Tourism Marketing Coordinator

Posted on April 19, 2024

Are you passionate about sharing your love of travel with others? Interested in contributing to an exciting industry and building a diversified economy? Would you like to be involved in growing the digital presence and marketing conversion of tourism destinations and businesses? Cariboo Chilcotin Coast Tourism (CCCT) is seeking a talented individual to join our team. The CCCT seeks to market and grow the tourism industry in the Cariboo Chilcotin Coast region of British Columbia.

Responsibilities:

· Improve digital literacy and presence of individual tourism businesses through the development and/or execution of dedicated programming.

· Analyze regional market research, campaign results, channel / market resonance, and travel patterns to guide marketing efforts and use towards developing programming to inform business decision-making.

· Plan, execute and report on a regional social media calendar while supporting the region’s overall online presence.

· Manage collateral projects, including sales, timing, reporting and distribution.

· Engage partners and communities in regional and sub-regional brand & marketing projects.

• In-depth knowledge and understanding of social media and digital platforms, contributing channels and how each can be deployed; utilization of reporting, analytics, market research, analysis and interpretation; business insights; social community/group management proficiency.
• 2-3 years in a similar environment, digital/social channel data analysis, ideally with proven success in conversion, and value creation.
• Bachelor’s degree in communications, public relations, marketing, journalism, or related discipline.

Ideal Attributes:

• Proactive in approach, ability to prioritize and be both a team leader and strong team player when required.
• Effective communicator with an attention to detail in both written and verbal communications, with a default emphasis on using informed research and data to increase persuasiveness.
• Comfortable initiating interactions with others and demonstrating friendliness, using a collaborative approach for relationship-building.
• Skilled at searching for data, using analytics, and undertaking research with intuitive understanding of gaps to support direction and decisions.
• The ideal candidate will be results-driven in working with established objectives and processes while maintaining an interest of exploring new, faster, or better approaches to improving performance.
• Ability to adapt scheduling and management of assets and strategy to leverage new opportunities and be responsive to change.
• Able to maintain a multitude of varying work activities, including unplanned requests and a degree of routine tasks with high professionalism.

$20.00-$24.00/hr

CCCT provides an employee benefit program, including paid sick days and flexible work options following probation.

Email resume to **@landwithoutlimits.com