Analyst, Consumer Insights & Market Research - Winter 2027 Co-op/Intern

YOUR NEX  PLACEMENT 

Work term: Winter 2027

Work term length: 4 or 8 months 

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment. 

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here. 

What you’ll be doing 

• Assist in designing and executing qualitative and quantitative research projects (e.g., surveys, focus groups, secondary data analysis).
• Analyze consumer data using tools like Excel, SPSS, or Tableau to identify trends and patterns.
• Support the development of customer segmentation models and personas.
• Help prepare presentations and reports that translate complex data into clear, actionable insights.
• Collaborate with marketing, product, and sales teams to align research findings with business objectives.
• Monitor industry trends and competitor activities to provide contextual insights.

What you bring 

• Currently enrolled in or recently graduated from a Bachelor’s program in Marketing, Business, Psychology, Statistics, Tech or a related field.
• Strong analytical and problem-solving skills.
• General aptitude for data and math
• Some familiarity/ knowledge of survey platforms (e.g., Qualtrics, SurveyMonkey) and data analysis tools (e.g., Excel, SPSS, R, Python).
• Excellent written and verbal communication skills.
• Ability to work independently and in a team environment.
• Detail-oriented with a passion for understanding consumer behavior.

Did you know?  

• We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions. 
• We care about students: Definity distributes $85,000 in scholarships to students across Canada each year. 
• We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work. 

What can Definity offer you?  

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.  
• Culture of accountability, empowerment, and collaboration.  
• Opportunities to support personal and professional growth through real-life experience and unique learning opportunities. Our Leadership Essentials program builds knowledge and skills to Team Leaders to Directors  
• Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.
• Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work!