Marketing Lead

Key responsibilities include:

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  Manage Comm Street’s Instagram, YouTube, Spotify and LinkedIn pages

  
  


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  Create promotional materials (e.g reels, posts, thumbnails) and LinkedIn posts for newly released podcast episodes

  
  


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  Brainstorm and execute collaboration opportunities with other student groups, creators, or initiatives

  
  


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  Create content that builds familiarity with Comm Street’s team members and initiatives within the Sauder community

  
  


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  Stay up to date with current social media trends and adapt content strategies to keep Comm Street relevant and engaging

  
  

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  Understanding of social media platforms (Instagram, YouTube, Spotify, and LinkedIn) and how content performs

  
  


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  Awareness of current social media trends and best practices

  
  


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  Ability to plan and execute content aligned with a clear purpose (e.g. episode promotion, audience growth)

  
  


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  Strong understanding of Sauder students’ interests and how to connect with them 

  
  


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  Familiarity with Instagram and YouTube algorithms, trends, and best practices

  
  


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  Ability to evaluate content performance and adjust strategies accordingly

  
  


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  Interest in storytelling, branding, and building an engaged audience

  
  


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  Ability to receive and apply feedback and have a collaborative mindset