Tourism Public Relations Intern

Development Counsellors International (DCI), a destination marketing firm, is looking to hire a public relations intern in Toronto. This is a remote position, but candidates must be able to engage in in-person meet-ups with the Toronto-area team. The internship requires 20 hours per week and starts in May 2025. For more information about DCI, visit www.aboutdci.com.

DCI is an equal opportunity employer and has taken a Diversity Pledge to ensure our agency is advancing racial justice, identifying unconscious bias, educating our staff, and using our place marketing platform to advocate for change. Our agency is also a member of the Diversity Action Alliance and Black Travel Alliance. While this job posting is a guide, we welcome applicants that may bring diverse backgrounds, ideas, and experiences to DCI.

Ideal Candidates Possess These Five Qualities:

·       You love travel. When you visit a place, it’s more than just getting a stamp on your passport – it’s about experiencing the culture and finding out what makes this place unique compared to others. And then once you find out what makes that place special, you tell all your friends on Instagram and TikTok…and you’ve got the camera roll to prove it.

·       You’re curious. Alice might have said that “Curiosity often leads to trouble,” but that’s not your motto. You go through the looking glass every day and find new worlds to explore.

·       You’re highly organized and very efficient. If you can alphabetize it or colour code it in order to do something faster – you do. Every one of your friends thinks this is quirky, but you know it makes you a rock star!

·       You thrive on details. You take meticulous notes, focus on implementation and relish your accomplishments. Details matter, and structure helps you stay on top of things.

·       You strive to learn every day. You’re excited to gain experience in the world of travel PR and marketing. You know you don’t know everything, but boy do you want to!

Applicant must be a Canadian citizen or have all necessary approvals to live/work in Canada.

What You Will Learn:

As an intern on our Canada team, you’ll gain hands-on experience in destination marketing and tourism public relations. Foundational learning is key to growing in travel PR: from writing and media outreach to event support and reporting, you’ll build real skills that matter—and see what it’s like to work at a fast-paced, collaborative agency that helps places thrive.

·       How to write pitches, invitations, backgrounders and reports.

·       The basics of email marketing, including list development, content development, distribution and reporting.

·       The basic foundations of event planning.

·       The basics of client reporting.

Benefits:

·       Minimum hourly wage

·       Credits offered; Co-Ops welcome

If this description made you smile—or maybe squeal with delight—then we’d love to hear from you. Please send your resume and 1–2 writing samples.