Marketing data measurement specialist (onsite one month)

Overview

Marketing data measurement specialist
Hybrid, Ottawa, Ontario
Long term contract
Security clearance or the ability to Uptain one.
Canada only

· Establishes analytical and measurement framework to continuously enhance marketing programs, customer engagement and experience with the overall goal of increasing impact of marketing and digital channels.
· Leads monitoring, analysis and evaluation of results of initiatives in order to recommend improvements and measure return on investment.
· Collects data from relevant systems using tools such as Denodo, PBI, SAS.
· Provides reporting via visually compelling PowerBI dashboards to provide insight and visibility to results.
· Provide consultation to Demand Generation team on marketing performance and conversion rates to help with data-driven decision making.
· Leverages tools to evaluate all aspects of digital marketing programs to influence future direction.
· Accelerates analytical marketing expertise as part of an integrated marketing model through sharing results, best practices, processes and internal capabilities.
· Incorporates other research, outside data and evaluation tools to build insight and story, augmenting analytical practice.

Specific Project Requirements

Top Skills Required:
● Expertise in data extraction, measurement and presentation
● Confident communicator who will share expertise without prompting – takes ownership
● Understanding of business needs

Please send your detailed resume to