Trade Marketing Specialist/shopper

Job Function: 01 - Sales

Date Published: 08-May-2024

Ref #: R-82083

Description & Requirements

Responsible for developing Retail sales capabilities plans to deploy in the markets. Leads perfect store, trade marketing strategy and excellence/incentives programs for internal and external teams. Influences local teams to accomplish regional strategies and KPIs, standardize execution across the region.

• Control and monitoring by KPIs with the correlation between indicators such as product availability, share of shelf, extra spaces, sellout.
• Standardize DGMP targets and accomplishment for the markets.
• Elevate our ecommerce performance through capabilities, tools and quarterly plans.
• Develop trade marketing Q plans to secure brilliant basics for the region.
• Brands toolkits development with Marketing teams.
• Deploy materials by retail environment for the region.
• Develop and deploy distributor excellence program.
• Follow up KPIs with commercial internal and external teams.
• Secure monthly/annual targets by market.
• Develop incentive programs for external and internal teams: sales force, field sales force, etc.
• Cascade programs for local market proper execution.

Knowledge & Experience

• University degree in a career related with Business Administration, Marketing or finance.
• 5+ years of experience managing regional strategy in Trade Marketing, Commercial or similar in consumer goods companies.
• Field sales force knowledge
• Data analysis
• Perfect store expertise
• Ecommerce and retail expertise
• South America / Andean region market knowledge(plus)

About Us

Kraft Heinz is a global food company with a delicious heritage.With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch.We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

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