(Aplicar en 3 Minutos) Pardot Marketing AutomationSpecialist

Welcome! Please sign in or register with us. | MyAccount Options Job Description - Pardot Marketing AutomationSpecialist (03VIA) Pardot Marketing Automation Specialist Be thespark that brightens days and ignite your career with TTEC’saward-winning employment experience.As a Pardot MarketingAutomation Specialist working hybrid in Bogota, Colombia, you’ll bea part of bringing humanity to business. #experienceTTEC Ouremployees have spoken. Our purpose, team, and company culture areamazing and our Great Place to Work certification in Colombia saysit all! What You’ll Do Do you love to plan, build, and analyzemarketing campaigns to help drive brand awareness, lead engagement,and demand generation? Do you value being a technical subjectmatter expert, able to support ongoing technical and best practicesin close collaboration within a larger marketing organization? As aPardot Marketing Automation Specialist, you will be leadingcampaign and demand generation initiatives within the Pardotplatform, working closely with the marketing design and contentteams to implement Pardot email and nurture sequence bestpractices, as well as campaign optimization and engagement scoring.You'll report to the Executive Director of Marketing Operations andDigital Experience. You’ll contribute to the success of thebusiness by enabling email, lead nurturing, and demand generationbest practices to demonstrate why TTEC is the best CX partner inthe market and help grow lead volume, quality, and engagement.During a Typical Day, You’ll - Build lead nurturing programs,including the creation of Engagement Studio Programs: -Configuration of cadence, actions, and rules - Implementation ofemail nurture best practices - Reporting of sequence metrics andoptimization opportunities - Create/edit Pardot email templates,adding uploaded and dynamic send lists and suppression lists, andtesting and scheduling of email sends, based on campaign and listcriteria. - Implement personalization configurations such asdynamic content blocks and/or Handlebars Merge Language (HML)scripting - Create Pardot web forms, including autoresponderemails, completion action rules, and campaign syncs to CRM(Salesforce), to support marketing initiatives and campaigns -Create page actions and automation rules to enhance databaseaccuracy, actionable insights, and lead categorization and campaignalignment - Manage Pardot reporting and analytics to meet the needsof the marketing and sales teams - Perform Pardot database auditsto ensure data hygiene, mailability status, tags, and dynamic listsconsistency, and new and ongoing page actions and automation rulesaccuracy. - 3+ years B2B marketing experience in building, editing,and launching marketing automation projects in Pardot (akaMarketing Cloud Account Engagement), or similar marketingautomation platforms, such as Hubspot, Marketo, SalesforceMarketing Cloud, etc. - Demonstratable experience working hands-onwith Pardot and/or Salesforce Marketing Cloud, including experiencewith: - Pardot email build, configuration, testing, and sending -Email engagement analytics and reporting - Email nurture sequencingvia Engagement Studio programs - Experience with Pardot leadactivity engagement scoring and ideal customer profile grading,including lead and CRM data hygiene via list building (static anddynamic), custom and default fields, and automation rules - Someexperience with Salesforce CRM, particularly as it pertains tomapping to and from Pardot (Salesforce campaign creation, campaignmember assignment, and default and custom field sync between Pardotand Salesforce) - Education requirement: - BA/BS in in Marketing orComputer/Tech-related subject, with Pardot Specialist or PardotConsultant certification or - Pardot Specialist or PardotConsultant certification with 3+ years of demonstrable Pardotworking experience. - General knowledge of HTML structure and CSSfor creating email templates, including experience with emailstructure, design, and layout best practices for delivery anddisplay optimization across desktop, tablet, and mobile, and acrossemail clients - Experience working within an Agile projectmanagement approach to multi-task and prioritize numerousconcurrent projects and initiatives. What You Can Expect -Supportive of your career and professional development - Aninclusive culture and community minded organization where givingback is encouraged - A global team of curious lifelong learnersguided by our company values - Ask us about our paid time off (PTO)and wellness and healthcare benefits - And yes... a greatcompensation package and performance bonus opportunities, benefitsyou'd expect and maybe a few that would pleasantly surprise you(like tuition reimbursement) About TTEC Our business is aboutmaking customers happy. That's all we do. Since 1982, we've helpedcompanies build engaged, pleased, profitable customer experiencespowered by our combination of humanity and technology. On behalf ofmany of the world's leading iconic and hypergrowth brands, we talk,message, text, and video chat with millions of customers every day.These exceptional customer experiences start with you. TTEC isproud to be an equal opportunity employer where all qualifiedapplicants will receive consideration for employment without regardto race, color, religion, sex, sexual orientation, gender identity,national origin, disability, or status as a protected veteran. TTECembraces and is committed to building a diverse and inclusiveworkforce that respects and empowers the cultures and perspectiveswithin our global teams. We aim to reflect the communities weserve, by not only delivering amazing service and technology, butalso humanity. We make it a point to make sure all our employeesfeel valued, belonging, and comfortable being their authenticselves at work. As a global company, we know diversity is ourstrength because it enables us to view things from differentvantage points and for you to bring value to the table in your ownunique way. #LI-Hybrid Primary Location TTEC is proud to be anequal opportunity employer. TTEC embraces and is committed tobuilding a diverse and inclusive workforce that respects andempowers the cultures and perspectives within our global teams. Westrive to reflect the communities we serve by not only deliveringamazing service and technology, but also humanity. We make it apoint to make sure all our employees feel valued and comfortablebeing their authentic selves at work. As a global company, we knowdiversity is our strength. It enables us to view projects and ideasfrom different vantage points and allows every individual to bringvalue to the table in their own unique way.#J-18808-Ljbffr