Digital Marketing Executive

Room4 Media is currently seeking a Bilingual Digital Marketing Executive with at least 3 years of experience to join our team. As a DME, you will play a crucial role in developing and executing inbound marketing strategies, paid advertising campaigns on social media & Google. English proficiency and proven experience are required. Candidates preferably need to be available for an immediate start.

What you will do:

Content Ideation & Production Coordination & Distribution

Ability to do research for market analysis and audience research

Buyer’s personas and buyer’s journey mapping

Monitor, track, and evaluate campaign performance analytics.

Implement and set up content on Paid Media Channels

Monitor and develop dashboards for Paid Media Campaigns with optimization to meet KPIs

Manage the distribution of content across various channels, including websites, social media platforms, and other relevant channels.

Email Marketing (Newsletters and Automation): Develop engaging email marketing campaigns, including newsletters, automated workflows, and targeted email sequences.

Analyze email campaign performance, optimize results, and implement A/B testing to improve email open rates, click-through rates, and conversions.

Optimize existing blog posts for search engines

Conduct keyword research to identify relevant topics

Posting and distributing content on a variety of online channels.

Develop strategies to increase brand awareness and enhance positioning

Brainstorm and propose creative advertising strategies

Design and implement nurturing campaigns to engage and educate leads, moving them through the sales funnel.

Collaborate with the marketing team to generate innovative content ideas that align with our brand, our client’s brand, and marketing objectives.

Collaborate with the sales team to adapt marketing collateral, such as presentations, case studies, and sales materials, to effectively support their efforts.

Must have:

Bachelor’s degree in advertising, Marketing, Communications, or a related field.

Ability to implement and monitor Paid media content.

Strong understanding of digital marketing channels, content marketing, and social media platforms.

Excellent written and verbal communication skills, with the ability to craft compelling content and convey ideas effectively both in Spanish and English.

Creative mindset with the ability to think strategically and propose innovative marketing strategies.

Ability to prioritize tasks, meet deadlines, and coordinate with cross-functional teams.

Knowledge of SEO best practices and experience with keyword research and optimization.

Familiarity with marketing automation and CRM software is a plus.

Ability to adapt to a fast-paced, dynamic team environment.

Apply For This Job

If you would like to apply for this position, please fill in the information below and submit it to us for consideration.

First Name(s) *

Last Name *

Email Address *

Cell phone number

Cell phone number

City of residence

City of residence

Link to LinkedIn profile

Link to LinkedIn profile

Your English level:

Native speaker

Advanced

Intermediate

Elementary

How many years of professional experience do you have in digital marketing?

How many years of professional experience do you have in digital marketing?

Have you got experience managing a marketing team in a creative or marketing agency?

Have you got experience managing a marketing team in a creative or marketing agency?

Yes

No

Do you have experience dealing directly with clients in English?

Do you have experience dealing directly with clients in English?

Yes

No

Do you have experience in cross-selling and upselling existing clients to grow the account?

Do you have experience in cross-selling and upselling existing clients to grow the account?

Yes

No

Are you currently employed?

Are you currently employed?

Yes

No

Aspirational Monthly Salary in COP

Aspirational Monthly Salary in COP

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