Director, Product Marketing

Pay Range: $120,000 - $130,000

Ready to join an amazing team of marketing and communication professionals? We are looking for an experienced Product Marketing Director to create powerful messaging for our suite of products, and drive product marketing best practices. 

Our ideal candidate is a creative professional with a strong background in B-to-B product marketing. You must be able to learn new markets quickly and develop engaging messaging for various buyers to drive awareness, engagement, and demand. In addition, you must be able to work across internal departments to facilitate go-to-market activities, including rolling out new products to the market and product updates to existing customers. For this position, it’s also essential to be familiar with new technologies and marketing trends. 

Core Requirements and Responsibilities:

Essential job functions included but are not limited to the following: 

Ability to learn quickly in a fast-paced environment and multi-task effectively 

Be the expert on our buyers: create and update buyer personas and be the voice of the buyer internally and externally 

Collaborate with the go-to-market team to define and execute go-to-market strategies that launch and commercialize our products in a differentiated light 

Be able to demonstrate our top differentiators and articulate the strengths, weaknesses, opportunities, and threats for various products 

Support and guide internal marketing partners in developing, producing, and delivering high quality materials in for thought leadership and demand campaigns 

Partner with Product Management to guide the evolution of our product roadmaps 

Lead Product Marketing foundational initiatives and mentor junior product marketing staff 

Collaborate cross-functionally on the creation of trainings, product pitch decks, and market intelligence for the sales teams 

Knowledge, Skills and Abilities:

Strong interpersonal skills to engage with technical and sales communities 

Experience in insurance or financial services preferred 

Project management skills and attention to detail 

Proficiency in MS Office 

Excellent verbal communication, presentation skills, and writing proficiency 

High performer who consistently meets/exceeds personal MBOs but thrives in a team environment 

Qualifications 

7+ years experience in enterprise product marketing, product management, or related fields preferred 

BA/BS degree in marketing, communication, or other relevant field preferred 

Additional Requirements and Details:

Travel required up to 10% of the time. 

Ability to work remote with a stable internet connection on an as needed basis 

Located and working from an office location (when required)

Occasional lifting and/or moving up to 10 pounds.

Frequent repetitive hand and arm movements required to operate a computer.

Specific vision abilities required by this job include close vision (working on a computer, etc.). 

Frequent sitting and/or standing.

Why Vertafore is the place for you:  *US Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• Vertafore is a Flexible First working environment which allows team members to work from home as often as you’d like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
• PPO & high-deductible options
• Health Savings Account & Flexible Spending Accounts Options:
  • Health Care FSA
  • Dental & Vision FSA
  • Dependent Care FSA
  • Commuter FSA
• Life, AD&D (Basic & Supplemental), and Disability
• 401(k) Retirement Savings Plain & Employer Match
• Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance
• Parental Leave & Adoption Assistance
• Employee Assistance Program (EAP)
• Education & Legal Assistance
• Additional programs - Tuition Reimbursement, Employee Referral, Internal Recognition, and Wellness
• Commuter Benefits (Denver)

Why Vertafore is the place for you:  *US Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• Vertafore is a Flexible First working environment which allows team members to work from home as often as you’d like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
• Medical, vision & dental plans
  • PPO & high-deductible options
• Health Savings Account & Flexible Spending Accounts Options:
  • Health Care FSA
  • Dental & Vision FSA
  • Dependent Care FSA
  • Commuter FSA
• Life, AD&D (Basic & Supplemental), and Disability
• 401(k) Retirement Savings Plain & Employer Match
• Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance
• Parental Leave & Adoption Assistance
• Employee Assistance Program (EAP)
• Education & Legal Assistance
• Additional programs - Tuition Reimbursement, Employee Referral, Internal Recognition, and Wellness
• Commuter Benefits (Denver)

The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

The Professional Services (PS) and Customer Success (CX)  bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.

The Vertafore Incentive Plan (VIP)  is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.

Commission plans  are tailored to each sales role but common components include quota, MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire.

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

We do not accept resumes from agencies, headhunters or other suppliers who have not signed a formal agreement with us.

We want to make sure our recruiting process is accessible for everyone. if you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact 

Just a note, this contact information is for accommodation requests only.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better. Whether you’re interested in engineering or development, marketing or sales, or something else – if this sounds like you, then we’d love to hear from you!

We are headquartered in Denver, Colorado, with offices in the US, Canada, and India.

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