Especialista Senior en Marketing de Contenidos

Key Responsibilities

• · Project management – Serve as a liaison with other teams to brainstorm strategy and manage and execute content marketing projects.
• · Content creation – Write and oversee the creation and visual appeal of content - marketing collateral including videos, webinars, podcasts, infographics, thought leadership, blog posts, solution briefs, brochures, demand gen advertisements, event signage and collateral and more.
• · Content editing – Review, revise, and refine marketing content for clarity, grammar, and punctuation. Ensure uniformity in voice, style and tone by applying Unisys brand and content style guidelines. Verify facts, figures, and technical details to maintain the integrity of the content. Address inconsistencies or discrepancies to ensure optimal quality before content goes live.
• · Digital marketing – Work with our solution marketing teams to support our digital marketing strategy. Plan, manage and execute digital marketing campaigns, enhance and implement our social media and website strategy, create content that can easily be amplified by our sales teams.
• Website – Write website content, optimize web content for enhanced UX, and build in keywords for SEO.
• · Analytics – Review performance analytics and make changes needed to sustain and enhance content performance. Help maintain an ongoing tally of the work produced by the content marketing team.

Key Qualifications

· Bachelor’s degree in marketing, media, journalism, or communications preferred

· Technology industry knowledge or aptitude with demonstrated experience in a content-marketing-related role

· Highly creative with solid written, verbal and interpersonal communication skills plus high attention to detail and accuracy.

· Understands how to utilize AI to expedite the content creation process. Uses and understands social and digital marketing software tools and messaging. Able to use workflow software tools to manage project work and progress PowerPoint, video, reporting, data analysis and design skills a plus.

· Strong organizational, project, and time management skills with a demonstrated ability to meet milestones, meet tight deadlines and communicate status on concurrent projects

· Highly collaborative with the ability to work under pressure in a fast-paced global team environment, juggling multiple projects simultaneously as well as independently

· Reliable, flexible self-starter with a willingness to learn quickly, take initiative and maintain focus