Marketing Associate - LATAM

Overview Reporting to the Director for Marketing, ROW,you will localise the content and campaigns created for the ROWregion, and contribute to the calendar of activities with a globalteam. This includes working with the Central Marketing functions,Sales & HNW teams and Product teams to develop, translate andimplement content designed to improve website traffic, new clientacquisition, social media presence, lead generation activities,client engagement and retention. Responsibilities - Translate andlocalize content that has been developed centrally and makesuitable for Latin America - Assist in developing central contentcalendar - Translate and localize acquisition and retentioncampaigns for clients - Manage the creation of localised contentand optimise content for SEO and organic traffic purposes for theLATAM region. - Assist in the creation and distribution of emails,notifications and other client communications. - Maximise contentefficiency by translating/localising content from one region to theother. - Assist in development and localization of website contentin Spanish, including but not limited to direct acquisition,centrally-owned websites, direct acquisition regionally-managedwebsites and indirect lead-gen websites. - Review content campaignsfor success and optimise and develop tactics to improve KPIs. -Collaborate with agencies to create marketing campaigns for socialmedia, organic traffic, and paid ads. - Collaborate with creativeteam members, product managers, and business owners to determineconcepts and copy direction for branding and marketing initiativesand facilitate the continued evolution of brand voice and messagingacross all media formats. - Manage related design and developmentrequests in line with marketing strategy. - Communicate withinternal groups to ensure that other departments (client support,executive teams) are fully aware of current marketingcommunications and initiatives. - Collaborate with internalresources to determine marketing needs and messages. - Manageclient communication approval processes to ensure communicationmeets business and compliance/legal objectives. - Track performanceof campaigns and initiatives and use findings to optimise futureprojects. - Assist in locating and organising events, expos andhospitality events with LATAM team. Qualifications - Marketingexperience at a similar level within digitally led organisations,preferably in the financial, trading, CFD/spread-betting or onlinegambling sectors - Bi-lingual Spanish / English - An understandingof content and the financial services industry, and how theyinteract - Attention to detail - Written skills – the ability towrite accurate campaign briefs and where required campaign content- Translation skills – ability to translate from English to Spanishand vice versa - Regional knowledge – knowledge of the broaderLatin American financial trading ecosystem - Tools knowledge –familiarity with social posting tools, website CMS and recordingdesirable - Results driven/commercially orientated - Intensecustomer focus - Proactive and goal orientated - Ability to work totight deadlines and to prioritise effectively - Ability to developeffective long-term working relationships - Experience of executingcompelling campaign proposals - Commitment to continuousimprovement and best practice #J-18808-Ljbffr