Marketing Campaign Specialist

💼👨‍💼At GPS Trackit, we are a high-growth, industry-leading SaaS business focused on mid-market solutions that continues to grow by adding to our family of fleet management solutions. Are you a smart, hungry, proactive, active learner, and humble person passionate about making a difference in a growing company? If so, you may be a fit to enhance our winning, fast-paced, high-growth Team. 💡 Job Title:  Marketing Campaign Specialist 📅  Schedule:  Full time. 💻 Model:  Hybrid Work 📍 Location:  Cali, Colombia 🚀We are looking for a dynamic Marketing Campaign Specialist to lead our cross-channel marketing efforts. This role focuses on creating and executing comprehensive marketing campaigns, driving engagement, conversions and brand awareness through strategic initiatives. The position involves coordinating product launches, implementing partner and affiliate marketing, and leading inbound marketing initiatives.   🔍 Key Responsibilities Develop and execute comprehensive marketing campaigns across various channels, with a focus on driving engagement, conversions, and brand awareness. Collaborate with cross-functional teams to ensure seamless execution of campaign initiatives, including social media, product launches, channel partner activities, and inbound marketing efforts. Continuously monitor campaign performance, analyze key metrics, and adjust strategies as necessary to optimize results and meet objectives. Lead the planning and execution of marketing campaigns to support new product launches, including developing launch timelines, coordinating promotional activities, and creating marketing collateral. Take ownership of inbound marketing efforts, including organizing webinars and podcasts to engage with target audiences and generate leads. Develop high-quality content assets such as eBooks, whitepapers, and case studies to support lead generation and nurture campaigns. Provide dedicated support to the Channel Team to facilitate the growth of our partner base and enhance partner relationships. Collaborate closely with channel partners and affiliates to understand their marketing needs, challenges, and opportunities for collaboration. Manage social media and paid campaigns that contribute to the achievement of organizational objectives, including interactions with other brands, media, influencers, themed groups, and the additional required. Define editorial calendars to plan short-, medium-, or long-term content for various social media channels. Conduct research and benchmarking to gain insights into industry trends and competitor strategies. What are we looking for? 🎓Bachelor's degree in marketing, advertising or similar field 👩‍💼3+ years of proven experience in digital marketing, with a focus on social media, leade generation and paid ads 🧠Experience with B2B SaaS companies is preferred 📈Strong analytical skills with the ability to interpret data and derive actionable insights 💻Familiarity with web analytics tools and experience in leveraging insights to improve campaign performance 🏆Excellent computer skills with MS Office and Google Suite 🌱Well-organized and detail-oriented 💬High English proficiency - C2 required 👥Proactive & High-Energy 🤝Effective Communication Conditions : Permanent contract If you work in Cali, you will work in a hybrid manner. Monday to Friday schedule from 8 am to 6 pm Benefits: We are a rapidly growing company Permanent employment contract We provide life and health insurance coverage for you and your family We offer opportunities for professional growth and development Corporate discounts for you and your family We are Pet Friendly 🐱😍😍😍. Free snacks and coffee at our offices Many more benefits... Powered by JazzHR