Marketing Science Analyst

As a Marketing Science Analyst your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 2 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the nature and purpose of the main digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.

You will:

• Analyze complex data to find patterns, solve problems, and identify opportunities.
• Turn data into actionable insights through storytelling and data visualization.
• Design, build and automate analyses, reports, and other deliverables.
• Document data usage, gather requirements, and build/maintain dashboards to meet multiple teams’ needs.
• Gather marketing data across paid and owned channels to analyze campaign performances, understand user behaviors, and report findings.
• Support campaign tracking code setup and maintenance.
• Assist in the ideation, development, and execution of measurement frameworks.
• Determine and implement methods to improve analytics processes.
• Gather data through various third-party platforms and ensure compliance with data governance protocols.
• Support ongoing metrics and segment management including the accurate creation of segments and calculated metrics in Adobe Analytics.
• Assist with taxonomy management to ensure data organization and structure across platforms.
• Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
• Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.

You have:

• Advanced English level (B2+/C1)
• 2 - 3 years of experience in the role or similar.
• Top-notch communication and collaboration skills.
• Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)
• Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
• Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
• Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)
• Experience with at least one data visualization platform (e.g.: Tableau, Datorama etc.).
• Experience working with statistical analysis techniques and quantitative methods.
• Familiarity with statistical programming languages, like Python or R.
• Familiarity with the function of APIs and API data calls
• Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
• A drive to keep learning and offer your team support to grow and learn.

At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!