Marketing Social Media Communications Specialist

RESPONSIBILITIES

· Develop engaging content for social media posts, including text, images, and videos, that align with the brand's voice and objectives.

· Monitor and respond to comments, messages, and mentions on social media to build relationships with the audience and foster community engagement.

· Implement strategies to grow the organization's social media following and increase engagement with target audiences.

· Use social media monitoring tools to track conversations, trends, and mentions relevant to the brand and leverage insights to inform content and engagement strategies.

· Plan and execute social media campaigns to promote products, services, or brand initiatives and measuring their effectiveness.

· Monitor key performance indicators (KPIs) such as engagement metrics, reach, and conversion rates, and preparing reports to track the impact of social media efforts.

· Work closely with internal teams, such as marketing, customer service, and product development, to ensure social media efforts align with overall business goals.

· Be prepared to address and manage any negative feedback, controversies, or crises that may arise on social media platforms.

· Build relationships with brand advocates and influencers to amplify the brand's message and reach a wider audience.

QUALIFICATIONS

· Bachelor's degree in marketing, communications, public relations, journalism, or digital marketing

· Three or more years in b-to-b marketing preferably in a high-tech industry

· Three or more years of social media community

· Excellent written and verbal communication skills

· strong customer service skills are important. This includes the ability to respond to inquiries, comments, and complaints in a timely and professional manner.

· Ability to collaborate effectively is essential.

· Ability to create engaging and relevant content for social media platforms, including writing, graphic design, and video production skills.

· Strong communication skills to interact with the audience, respond to comments and messages, and foster a sense of community around the brand.

· Proficiency in using social media platforms and scheduling tools, as well as an understanding of social media algorithms and best practices.

· Ability to analyze social media metrics and data to track the performance of campaigns, understand audience behavior, and make data-driven decisions.

· Ability to address customer inquiries, feedback, and complaints promptly and professionally, and escalate issues as needed.

· Understanding of the brand's goals and objectives and the ability to develop and implement social media strategies that support these goals.

· Willingness to work closely with other teams, such as marketing, PR, and customer service, to ensure a consistent brand voice and message across all channels.

· Capacity to identify and address challenges or issues that arise on social media, such as negative feedback or crises, in a proactive and effective manner.

· Ability to manage multiple social media accounts and campaigns simultaneously and prioritize tasks to meet deadlines and objectives.

· Thoroughly reviewing and editing content, monitoring social media metrics, and ensuring consistency in branding and messaging.

· Social Media Platforms Sprinkrl.

· Marketing Automation Platform (Eloqua) and/or CRM Platform (Oracle on Demand) experience a strong plus.

· Spanish, Portuguese, and English proficiency.