Número de solicitantes
:000+
The Role
Reporting to the SVP of Customer Engagement, you will own the Global customer journey strategy across a new financial entity. In this role, you will play a pivotal role in developing and executing strategies that enhance customer activation, adoption, and retention through lifecycle marketing. This position involves leading a skilled team and requires a deep understanding of and experience with customer journey mapping, segmentation, personalization, multi-channel marketing, PLG, digital reporting and analytics.
You will use your passion for customer engagement to work collaboratively across multi-functions advising, growing and assessing opportunities.
You will have a knack for data, confidently dissecting it and having the ability to understand the balance between our business goals, department KPI’s and overall customer engagement.
Our entity has just launched and we have big growth ambitions. If you are a leader who is proactive, loves a challenge and enjoys driving change- read on!
Key Responsibilities
Skills, Knowledge and Experience
· Knowledge of trading, betting or crypto (desirable)
· Experience mentoring, leading and recruiting teams
· Head of/Senior Manager level
· Demonstrable experience building out customer lifecycle strategies
· Demonstrable experience developing customer journey maps across product & marketing
· Experience within a start-up environment (desirable)
· Passionate about experimentation & dynamic content
· Experience using different marketing channels (i.e. email, push notifications, rich inbox etc)
· Self-starter that can take the initiative & be proactive
· Data focused and ROI driven
· Confident in communicating and presenting to senior stakeholders across the business
· Excellent written and spoken English
Additional Skills:
• Customer Empathy: A strong understanding of customer needs and motivations to design effective retention strategies.
• Problem-Solving: : Proactively identifying opportunities, structuring and finding new ways to solve problems. Ability to connect the dots across the business and how CRM / retention can impact this
• Creativity: A creative mindset to develop and test new ideas for improving customer engagement and retention.
• Analytical and insight-led: Data-driven, comfortable with using data and insights to inform decisions and actions; willingness to get into the details
• Commercial: Commercially aware on the impact customer retention has on business outcomes
• Be an exceptional senior stakeholder manager and collaborative - able to influence and take people on a journey at all levels (especially when trade-offs are required), build collaborative and productive relationships across teams, especially with Marketing, Sales, Product, Creative and Operational teams.
• A passion for achievement: strong integrity, test and learn, and proactive drive with a strong desire to make things happen and get things done quickly.
• Be comfortable and flexible with growing in a fast-paced and constantly evolving environment with a growth mindset.
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