VP Customer Lifecycle Marketing [Quedan 3 Días]

The Role Reporting to the SVP of Customer Engagement,you will own the Global customer journey strategy across a newfinancial entity. In this role, you will play a pivotal role indeveloping and executing strategies that enhance customeractivation, adoption, and retention through lifecycle marketing.This position involves leading a skilled team and requires a deepunderstanding of and experience with customer journey mapping,segmentation, personalization, multi-channel marketing, PLG,digital reporting and analytics. You will use your passion forcustomer engagement to work collaboratively across multi-functionsadvising, growing and assessing opportunities. You will have aknack for data, confidently dissecting it and having the ability tounderstand the balance between our business goals, department KPI’sand overall customer engagement. Our entity has just launched andwe have big growth ambitions. If you are a leader who is proactive,loves a challenge and enjoys driving change- read on! KeyResponsibilities - Lead customer journey mapping for the company(in collaboration with sales, product & operational teams),covering all touchpoints, deliverables, ownership, and successmetrics at each in stage of the journey, ensuring a seamless andpersonalized experience from initial engagement to long-termretention. - Establish a customer journey centre of excellence,staying abreast of the latest trends, methodologies, and bestpractices in lifecycle marketing. - Advocate dynamic content andautomation throughout the team. Work closely with the VP ofRetention Marketing to automate all successful experiments. -Develop and implement a lifecycle marketing strategy aligned withour business goals, focusing on successful fund/trade rates,retention, and loyalty. - Lead the design and execution ofmulti-channel lifecycle campaigns fostering an experimentationculture throughout your team. - Drive a self- service ethos,refining processes and driving new tooling where needed to ensurethe team are as streamlined and automated within their operationsas possible. - Define and monitor key lifecycle metrics tofacilitate ongoing campaigns, programs, and optimization, includingtrial conversion, product engagement, adoption, and retentionrates. - In collaboration with the data science teams build outbespoke segmentation & algorithms to unlock hyperpersonalisation for our customers. - In conjunction with theinsights teams, build a suite of reports that track both revenueand engagement based KPI’s - Utilize data and analytics toeffectively segment and target customers, optimizing communicationstrategies across different stages of the customer journey. -Regularly evaluate and report/present on the effectiveness oflifecycle marketing initiatives using key performance indicatorsand data-driven insights for continuous improvement. - Ensure alllifecycle marketing activities adhere to our tone of voice, legalrequirements, and industry best practices. - Create quarterlystrategies and roadmaps of planned activity, assessing andprioritizing team capacity, forecasting tooling & data needsand always pushing the boundaries of customer engagement. - Lead askilled team- proactively recruit & mentor, inspire and developthe existing team. Skills, Knowledge and Experience · Knowledge oftrading, betting or crypto (desirable) · Experience mentoring,leading and recruiting teams · Head of/Senior Manager level ·Demonstrable experience building out customer lifecycle strategies· Demonstrable experience developing customer journey maps acrossproduct & marketing · Experience within a start-up environment(desirable) · Passionate about experimentation & dynamiccontent · Experience using different marketing channels (i.e.email, push notifications, rich inbox etc) · Self-starter that cantake the initiative & be proactive · Data focused and ROIdriven · Confident in communicating and presenting to seniorstakeholders across the business · Excellent written and spokenEnglish Additional Skills: • Customer Empathy: A strongunderstanding of customer needs and motivations to design effectiveretention strategies. • Problem-Solving: : Proactively identifyingopportunities, structuring and finding new ways to solve problems.Ability to connect the dots across the business and how CRM /retention can impact this • Creativity: A creative mindset todevelop and test new ideas for improving customer engagement andretention. • Analytical and insight-led: Data-driven, comfortablewith using data and insights to inform decisions and actions;willingness to get into the details • Commercial: Commerciallyaware on the impact customer retention has on business outcomes •Be an exceptional senior stakeholder manager and collaborative -able to influence and take people on a journey at all levels(especially when trade-offs are required), build collaborative andproductive relationships across teams, especially with Marketing,Sales, Product, Creative and Operational teams. • A passion forachievement: strong integrity, test and learn, and proactive drivewith a strong desire to make things happen and get things donequickly. • Be comfortable and flexible with growing in a fast-pacedand constantly evolving environment with a growth mindset.#J-18808-Ljbffr