E-Commerce Lead Specialist

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Job Description - E-Commerce Lead Specialist

Do you want to become part of a fast-growing and innovative company that is disrupting the Fashion Industry? Over the past years, SHAPING NEW TOMORROW has developed from being an ambitious start-up with ten employees to a fast-growing scale-up company with strong financials to support the journey. We are more than 230 Shaper colleagues, and we all love being part of an informal and unique employee culture – we call it The Shaper Community.

Are you driven by a passion for E-Commerce and do you excel in a dynamic and fast-paced environment? With a focus on innovation and customer satisfaction, we are looking for a talented E-Commerce Lead Specialist to join our team.

Elevating online success through dynamic web merchandising strategies
As the E-Commerce Lead Specialist , your role will entail developing and executing impactful web merchandising strategies. These strategies will focus on guiding assortment decisions effectively, enhancing product discoverability, elevating product display standards, and spearheading initiatives aimed at boosting average order value while reducing return rates.

Some of your key tasks are:

  • Spearhead the development and implementation of a web merchandising strategy centered on assortment management, webshop display, product bundling, and improving product visibility
  • Establish merchandising standards to enhance the product display on the website, ensuring a superior user experience
  • Contribute to the development of platform management strategies to facilitate the scalable expansion of our direct-to-consumer webshops
  • Lead initiatives to enhance cross-selling efforts and optimize onsite search functionality, driving improved product discoverability and boosting the average order value
  • Implement strategies aimed at reducing online return rates, including the optimization of product review implementation and other relevant measures
  • Collaborate closely with our SEO agency to implement tactics aimed at increasing organic traffic to the websites

Passion for exceeding customer expectations

You should have a minimum of three years of experience in E-Commerce, with a preference for expertise in web merchandising. Ideally, you would also possess experience with shop management and PIM Systems, with proficiency in Shopify. Being detail-oriented and structured, you should exhibit a passion for understanding customer needs. An analytical mindset and familiarity with tools like Google Analytics and Power BI are essential. Previous experience in leading projects from the research phase to implementation is advantageous. As a highly self-driven individual, you excel in identifying and solving customer problems. You are results-driven and adept at managing multiple projects simultaneously. Fluency in English is required.

Shape the future of online retail in SNT

This role presents a unique opportunity for you as an E-Commerce Specialist. You will become part of a growing international team playing a pivotal role in shaping the future of online retail and delivering exceptional experiences to our customers.

You will become a part of our strong internal Shaper Community with a unique and warm employee culture with room for freedom and a strong emphasis on personal development. We are full of ideas, open-minded, transparent, and always ready to embrace changes. Being part of SHAPING NEW TOMORROW, you should expect to be working together with intelligent, motivated, and passionate individuals in a dynamic work environment.

Application and deadline

Are you ready to join us in our mission in shaping the future of online retail and delivering exceptional experiences to our customers? Then do not hesitate to send us your application and CV. We can’t wait to get our new colleague onboard, and for that reason we will continuously interview relevant candidates.

If you have any questions about the job, you are welcome to contact our Senior E-commerce Manager Eva-Maria Mörchen at

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