Marketing Manager (Immunology)

Summary

Location: Denmark, Hybrid. The Marketing Manager (MM) is responsible for leading the development and implementation of the national brand and tactical planning. Drives operational excellence through proactive customer and healthcare system centric, data-driven, omni-channel approach.

About the Role

Your Key Responsibilities:

Your responsibilities include, but not limited to:

• Design and implementation and follow up of the local brand plan aligned with global brand strategy, Nordic strategy, and country management to secure the growth of the brand(s). Proactively and in collaboration with relevant customers, secure the exchange and utilization of best practices and alignments in the country and Nordics
• Engage externally by building a strong network with local medical experts and decision makers relevant to the therapeutic area.
• Design clear insights-based value proposition for customers (patients & HCPs) and key partners by an in-depth knowledge and understanding of their needs.
• Lead and implement the segmentation, targeting, channel and marketing mix strategy, taking into consideration local market and customer needs. Implement and deploy strategic cross-functional and omni-channel communication and digital brand strategy.
• Own the cross-functional brand team translation of the brand strategy to a country level tactical plan and execution, and monitor the execution of brand objectives.
• Lead the development of promotional omni-channel activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost efficiency and results.
• Supervises brand performance and external environment using appropriate tools and taking corrective action if required to meet business objectives. Act in compliance with applicable policies, procedures, and other regulations.

Essential Requirements:

• 3-5 years of experience as a Brand Manager or Marketing manager from Pharma.
• Proficient Danish and English, both written and spoken.
• Experience with marketing materials.
• Project management skills.
• Cross-Functional Collaboration.
• Customer Management.

Desirable Requirements:

• Immunology therapeutic area knowledge.
• Budgeting responsibility experience.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?

Join our Novartis Network : Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up:

Commitment to Diversity and Inclusion / EEO:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: