Marketing Data Analytics Manager

Overview
Marketing Data Analytics Manager
About the role
Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.

We are seeking a highly skilled and motivated individual to join our Digital Marketing team as a Data Analytics Manager. This role is pivotal in driving our marketing effectiveness through strategic attribution, performance measurement, and budget optimisation. You must be able to demonstrate the ability to handle complex projects to drive incremental business results.

What you will do

• Develop and implement a robust marketing attribution strategy to accurately measure and attribute the impact of various marketing channels.
• Experience utilising marketing mix models to understand the contribution of both digital and offline channels to overall marketing performance.
• Continuously optimise marketing performance based on insights gained from attribution models and other analytical tools.
• Support local and regional teams manage and optimise marketing budgets based on attribution insights, ensuring maximum ROI across all channels.
• Identify opportunities to automate and optimise marketing workflows through strategic application of AI.
• Demonstrate a deep understanding of various digital performance channels (e.g., PPC, SEO, social media) and offline channels (e.g., TV, radio, print) to effectively analyse their contribution to the consumer journey.
• Delivers and embeds cross-WPB programs, capabilities & campaigns by partnering with regions / markets; ensure cohesion of programs across marketing attribution, agency and creative management.
• Utilize a wide range of analytical tools to track and analyze end-to-end customer journeys, including multi-touch attribution models.
• Work with IT specialist to support on the identification of data sets when driving inhouse initiatives
• Stay abreast of industry trends and emerging tools to enhance the marketing analytics toolkit.

Who you are
Essential:

• Qualification or substantial demonstrable experience in a related field such as Data Statistics, Marketing analytics, Economics or Social Science (with quantitative methods) is essential.
• Experience of designing, building, and optimising complex data and econometric models.
• Proficient in using of data analytics software such as Python, R, SPSS and so on. (any of the software)
• Expertise working with large datasets and data manipulation tools
• Strong understanding of marketing attribution best practices.
• Strong analytical skills and an ability to use data to provide actionable insights to drive performance.
• Strong communication skills with an ability to work across diverse geographies and positioning complex issues to non-technical audiences

Desirable:

• Relevant experience gained from within a media organisation

If you are passionate about driving marketing success through data-driven strategies and have a proven track record in marketing attribution, we invite you to apply and be a key player in our dynamic Digital Marketing team.

About Our DEI Culture
Guided by our Beliefs & Behaviour, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.

As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.

What we can offer you
We offer the opportunity to work for a leading global organisation with the potential to advance your career within the fast-moving manufacturing environment.

At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

At Essity, we embrace the individual and recognise the remarkable power that can be harnessed when different ideas, backgrounds, experiences, and perspective come together. If you apply for a job at Essity, you can be sure that the only criteria we consider for selection is professional experience, qualifications, key job-related attributes and working values.

What's next?
Essity kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.

#HYBRID #LI-KD

Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:
20 Jun 2024