CONTENT EDITOR - By Malene Birger

CONTENT EDITOR

• Applications are considered on a rolling basis
• On-site

Job Description

ROLE DESCRIPTION
The Digital Editor strategizes, plans, and conceptualizes content across BY MALENE BIRGER’s marketing platforms, our website, newsletters and social media. It’s a role where one will collaborate closely with cross-functional teams to create the seasonal content roadmap, crafting compelling editorial narratives for our seasonal offerings, and ensure cohesive visual merchandising across all channels.

MAIN RESPONSIBILITIES:

GENERAL

Content:

• Collaborate closely with the brand team to seamlessly pitch & integrate editorial content into broader brand campaigns and initiatives that aligns with our brand's identity.

Performance Analysis:

• Monitor and analyse content performance metrics across social media platforms, to assess effectiveness and inform future content strategies.

Editorial Calendar Management:

• Act as a bridge between Marketing & E-commerce, ensuring that editorial content meets commercial needs and aligns with overall brand objectives. Drive weekly content meetings and develop and execute editorial calendars to ensure timely publication of content and alignment with marketing initiatives.

SEO Optimization & simple copywriting:

• Stay updated on SEO best practices and implement strategies to optimize content for search visibility and audience reach

WEB, NEWSLETTER & SOCIAL MEDIA

Social Media:

• In charge of planning and posting content on social media platforms including Instagram, TikTok, and Pinterest, organic & paid

Newsletter:

• Oversee the planning and execution of newsletters and paid social media campaigns
• Curate content for weekly newsletters and supply the Ecommerce team with visual direction and relevant material
• Conceptualize and develop innovative product stories to engage and drive revenue for the weekly newsletters
• Plan and consider formats relevant for different newsletter layouts

Website:

• Visually merchandise the homepage, edits and Coming Soon pages in close collaboration with the Art Director
• Source and curate creative assets to populate weekly content across the site
• Supply the Ecommerce team with visual direction and assets for relevant pages

• Minimum 3 years of experience in digital publishing or fashion
• A demonstrable eye for strong image curation and an editorial point of view
• Proven experience developing editorial content calendars
• An interest in finding new ways to reach a target audience through visual storytelling
• Basic understanding of SEO principles and strategies
• Proficiency in Figma

ABOUT YOU:

• Strong organizational and project management skills
• Excellent communication and collaboration abilities
• Ability to work in a fast-paced environment with problem-solving, and idea-generating skills
• Ability to lead and manage multiple projects while meeting deadlines
• Self-motivated, responsible, and confident
• Reliable, passionate, and open-minded
• Genuine passion for fashion and storytelling
• Fluent in written and spoken English

Great Place to Work

• Pension
• 5 extra days of holiday as full time employee
• Fantastic universe & top dedicated colleagues!
• Cool office in central CPH
• Occasional after work events
• Flex hours between 8-18

About the company
BY MALENE BIRGER is a Danish womenswear label that infuses sophisticated Scandinavian minimalism with a vivacious, bohemian ease. Meticulously designed with long-lasting fabrics, feminine details and enduring silhouettes, the house’s collections are luxuriously utilitarian.

Founded in 2003 by the eponymous Danish designer Malene Birger, in 2020 the label began a new chapter overseen by Creative Director Maja Dixdotter and Chief Executive Officer Ellen Dixdotter. Following a comprehensive redesign of the brand identity and store schemes, the introduction of a house monogram, and the considered refinement of the collections, the house has been rejuvenated as a major force in contemporary womenswear. Today, it offers a compelling wardrobe proposal for a modern, multi-faceted woman.

“I want women wearing our designs to feel confident and comfortable in pieces that are carefully constructed and made to last. Luxurious fabrics, warm textures, clever details and a creative but consistent design integrity are elements I insist on in the collections, so that they feel personal and purposeful.” – Maja Dixdotter, Creative Director.

Julia Rosenlindh | Contact Person