Chief Marketing Officer (iGaming) (remote)

What are you working on?

• The name of the project(s): B2B platform
• At what stage of the project(s)? In Progress
• Genres: Casino

For which tasks (responsibilities)?

Responsibilities:

• Operational and strategic management of the marketing block and work with counterparties (affiliates);

• Development and control over the implementation of the company's marketing strategy aimed at attracting new players, as well as retaining existing players;

• Development of the company's brand;

• Effective management of channels for attracting players: ASO, media buying, FB, inApp, PPC and others;

• Strategizing and growing traffic through organic (SEO) as well as constant search for new channels;

• Standardization of business processes and management based on OKR set;

• Financial planning and budgeting, optimization of marketing expenses taking into account the effectiveness of attraction channels, reporting;

• Competitor analysis and market research, implementation of current trends;

• Forecasting of monthly, quarterly, annual traffic growth taking into account planned marketing costs;

• Content strategy development, including SEO and Google Analytics tools;

• Managing the marketing team: hiring employees, setting tasks and controlling their fulfillment, developing motivation schemes;

• Working to improve qualitative and quantitative performance;

• Develop and maintain critical KPI reports and dashboards from scratch based on the team's business needs.

What kind of professional are we looking for?

Requirements:

• 3 years or more experience in a CMO position;

• Experience as a CMO in iGaming will be an advantage;

• Understanding of marketing and gambling/betting metrics (ROI, Romi, LTV, NGR/GGR);

• Experience with CPA, CPM, STP, CLV, CAC, IMC, etc. models;

• Excellent knowledge of Google Analytics, PowerBI, GoogleAds, Moz, etc.;

• Experience managing a marketing team of 20+ people, with the ability to quickly build a strong team;

• Hands-on skills in strategic and operational marketing.

Why do we enjoy working here?

Conditions:

• Competitive pay based on interview results;

• Contract employment (self-employed or self-employed) with a legal entity in Cyprus;

• Paid vacation;

• Remote work from anywhere in the world;

• State-of-the-art technology;

• Flexible corporate package after probation period: compensation for medicine, sports and more.