Commercial Ticketing and Systems Manager

Are you passionate about creating seamless guest experiences through technical systems and data-driven solutions?

In this role, you’ll bring your technical expertise and commercial mindset to create seamless, guest-centric ticketing experiences that drive both satisfaction and sales. This is a great opportunity to sharpen your skills in e-commerce and operations while contributing to LEGO House’s commercial success. If you enjoy using your technical skills to solve problems, working cross-functionally, and making a real impact on the guest experience and commercial activities, this role is for you.

Please note the work location is Billund, Denmark, and no relocation assistance is offered for this role.

Join the Sales & Insights team

This role is all about connecting business needs with technical solutions to ensure LEGO House has a ticketing and admissions setup that drives sales growth, guest satisfaction, and operational efficiency. You’ll be the go-to expert for our ticketing system, ensuring smooth end-to-end journeys – from online booking to on-site entry.

You’ll collaborate across teams to turn business needs into smart, scalable solutions, while continuously improving our ticketing setup. In return, you’ll gain deep experience working with a modern ticketing system in a world-class visitor attraction. You’ll be part of a team that values innovation, data-driven decisions, and guest-first thinking.

Success in this role means:

• Supporting commercial strategy through technical implementation.


• Delivering seamless, guest-centric ticket flows.


• Continuously improving and innovating ticketing purchase experiences.

Core responsibilities

• Ticketing system development and optimization. Own and maintain the ticketing system (iTicket via Visit Group) and ensure a seamless integration across LEGOHouse.com, POS, and partner channels.


• Product implementation and operations. Collaborate with Operations, Experience, and Marketing teams to launch and manage the ticket products of the future. Maintain SOPs, terms and conditions, and operational guidelines.


• Sales enablement and commercial focus. Optimize ticket flows for conversion and revenue growth as well as support ticketing product strategy with technical and operational solutions.


• Data governance and insights. Work closely with the Data & Insights Manager to ensure accurate reporting and actionable insights.


• Stakeholder engagement. Act as a bridge between technical requirements and business needs across LEGO House departments. Ensure alignment between ticketing solutions and LEGO House’s commercial strategy.

What you bring

• 3–5 years of experience in e-commerce, online sales, or as a data specialist/superuser.


• Proven ability to connect technical systems with commercial outcomes.


• Experience in tourism, attractions, or hospitality is a plus.


• Strong IT/system skills (ticketing, CRM, or e-commerce platforms).


• Excellent communication and stakeholder management skills.


• Fluent in English (spoken and written); Danish is an advantage.

Feeling inspired? Apply today!

This is a full-time, permanent position offering a unique chance to shape the future of how guests’ access and experience our iconic attraction.

We’re reviewing applications continuously and will close the position once we’ve found the right match.

In connection with recruitments in LEGO House, we process your personal data as stated in this .

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.


• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.


• Wellness – We want you to be your best self, so you’ll have access to a lot of wellbeing initiatives and programs, both physically and mentally.


• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.


• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our bonus scheme.


• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week if it is compatible with your role. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.


• Social events - Our staff association invites all employees to a wide range of social gatherings. There is something for everyone's taste, New Year's party, carnival fun, ice skating, and much more.

About LEGO® House

LEGO® House is an experience house in Billund, Denmark, celebrating the LEGO brick and the LEGO idea. The 12,000m2 is filled with 25 million LEGO bricks ready to give LEGO fans of all ages the ultimate LEGO experience.

In LEGO House we are not only working on making memorable and magical LEGO experiences for all our guests, but also on being the best place to work for all employees. Here you can be your true self at work every day and you will be appreciated for exactly who you are. We strive to create a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued and they belong.

As an employee at LEGO House, you are part of a team of passionate and dedicated specialists and leaders who, across teams and functions, are committed to creating world-class LEGO experiences for everyone visiting the house. We have a fundamental belief that to deliver this, LEGO House needs to be the best place to work for all employees. It is like a coin where the one side does not go without the other.

When recruiting future colleagues, we focus not only on recruiting colleagues who match the job description and profile. A match with the LEGO House values and culture is also a requirement, and by joining the team you get the opportunity to have an exciting career with a much-loved brand where personal development and purpose in what you do, goes alongside passing on fantastic LEGO moments to our guests. 

Go explore LEGO® House - The world's best play date to learn more about our mission, workplace, people and culture.