Community of Practice (CoP) Lead, Global Sales

The Global Sales CoP (Community of Practice) Lead connects global commercial strategy with regional execution through coordination, facilitation, and governance. The role combines community leadership, planning support, stakeholder alignment, and project delivery.

• Leads the monthly CoP agenda and quarterly Deep Dives, turning discussions into clear decisions, accountable owners, timelines, and measurable outcomes.


• Participates in monthly business reviews with regional and local management and contributes to local commercial planning. This keeps the role close to market realities, provides markets with a direct link to Global, and ensures global priorities are represented in discussions.


• Success requires strong listening and facilitation skills, sound business judgment to focus discussions on the most important topics, effective stakeholder engagement, knowledge sharing, and timely follow-up. 


• The role sits within Global Sales, which encompasses Sales Excellence (performance data and global processes), Field Force Effectiveness, the Sales Cloud design and roadmap, and Pricing Excellence.


• The role reports into the Field Force Effectiveness team to maintain a close connection to the markets, while collaborating across all Global Sales functions and particularly with Marketing, Training, and Service, which have similar Community of Practice roles.


• The Global Sales team is a dynamic, multinational group with diverse sales backgrounds. This role is central to the team’s engagement with markets, while the monthly CoP meetings address topics from across Global Sales through a focused agenda.

The Demant Hearing Aid business operates through a shared Commercial Plan. The Global Sales Community of Practice (CoP) Lead is responsible for driving the successful execution of the Commercial Plan by connecting global strategy with local market execution. The role serves as a facilitator, coordinator, and business partner, ensuring alignment between Global Sales, market leadership teams, and cross-functional stakeholders.
As a lead within Global Sales, the role creates a platform for collaboration, knowledge sharing, and disciplined execution. The CoP Lead ensures that strategic priorities are translated into actionable initiatives, regional work maintains momentum, and commitments from planning forums, deep dives, and governance meetings are followed through to completion. The role also supports ad hoc regional projects.

Key Responsibilities

We are looking for two positions, one focusing on EU/Nordics and one focusing on US/Canada & High Growth Markets (HGM).

Community of Practice & Knowledge Sharing

• Lead the regional Community of Practice, aligned with Commercial Plan priorities.


• Foster cross-market collaboration, best-practice sharing, peer learning, and continuous improvement.


• Consolidate market insights, challenges, and opportunities to inform regional and global priorities.

Commercial Planning & Execution

• Support regional Commercial Plan development, annual planning, budgeting, and execution.


• Translate strategic priorities into clear initiatives, actions, ownership, and measurable outcomes.


• Monitor progress and help address barriers, risks, and dependencies impacting execution.

Business Reviews & Deep Dives

• Plan, coordinate, and facilitate quarterly market Deep Dives and other key business discussions.


• Enable fact-based discussions on performance, opportunities, challenges, and transferable practices.


• Ensure discussions result in clear decisions, actions, accountable owners, and follow-up.

Regional Projects & Cross-Functional Collaboration

• Lead and support cross-functional regional initiatives across markets and functions.


• Align Global, Regional, and Market stakeholders around priorities and deliverables.


• Ensure clear governance, ownership, timelines, dependencies, and progress across commercial plans, projects, CoP activities, and business reviews.


• Drive accountability and escalate material risks or delays as needed.

Experience & Qualifications

• Bachelor’s degree in Business Administration, Marketing, Finance, Economics, Project Management, or a related field; Master’s/MBA preferred.


• 5+ years of experience in sales, commercial operations, business development, or a comparable commercial role.


• Demonstrated experience working across regional, international, or matrix organizations and leading cross-functional initiatives.


• Hands-on experience with sales execution, business planning, governance, and strategic execution processes.


• Proven ability facilitating workshops, business reviews, planning sessions, and stakeholder alignment.


• Requires hands-on sales execution or commercial excellence experience, ideally gained in a market-facing role within a large international company, preferably in med-tech.


• Candidates may also come from a local role and be ready to move into a regional or global position.

Success Measures

• Progress and delivery against agreed Commercial Plan priorities and regional initiatives.


• Effective quarterly Deep Dives resulting in clear decisions, ownership, actions, and measurable outcomes.


• Strong Community of Practice engagement, with effective sharing and adoption of best practices across markets.


• Timely and transparent execution and follow-up of agreed actions and commitments.


• Successful delivery of regional projects and cross-market initiatives, supported by strong stakeholder alignment and collaboration.

Knowledge & Competencies

• Strong cross-functional leadership, stakeholder management, facilitation and influencing skills, including the ability to drive outcomes without direct authority.


• Skilled translator of strategic priorities into structured plans, clear ownership, actions, and follow-up.


• Strong business acumen and ability to use performance information to support fact-based discussions and decision-making.


• Strong communication, collaboration, organization, and project management skills.


• Ability to balance recurring governance and planning activities with evolving regional business needs.

Expected Travel

The role involves approximately 5% of travel for planning and regional initiatives.

Ready to join?

This is a full-time position based at our headquarters in Smørum, in the Greater Copenhagen area. 
Please submit your CV and a short motivation through our online application portal no later than November 13th, 2026. We review applications on an ongoing basis, so we encourage you to apply as soon as possible.
If you have any questions regarding the position, please contact Jacob Melchior, Field Force Effectiveness Lead, at [email protected].
We expect to conduct first-round interviews in week 47 and second-round interviews in week 48.

At Demant, we value diversity, equity and inclusion (DE&I) and are committed to fostering an inclusive working environment. We welcome applications from all qualified candidates regardless of ethnic background, personality, age, gender, or educational background. Diversity is part of our cultural DNA, and we particularly encourage women in STEM fields to apply, supporting United Nations Sustainable Development Goal 5 on gender equality.