Content Manager

We are seeking a proactive and dynamic colleague to join the Marketing & Branding team in Group Marketing, Communication & Public Affairs. We are committed to define the ROCKWOOL Group brand positioning globally and bring to market our most innovative solutions for a sustainable modern life.

If you are passionate about marketing and content creation, then this is the right place for you.

Come and join us at ROCKWOOL HQ, Hedehusene, DK.

Ready to help build a better future for generations to come?
In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference! Your future team
We are an international team of skilled and committed colleagues who are all enthusiastic about making a difference on some of the key challenges connected to modern living. We are performance driven and aspire to be one of the best performing marketing teams in the B2H space, while keeping a positive spirit and helping each other out. You will have the opportunity to develop a career within a very exciting industry in a global company. This position offers the coming Content Manager to work on strategic and operational tasks as well as driving key projects in the department and across the organization.

What you will be doing
We are looking for a proactive and dynamic Content/Social Media Manager to drive the evolution of our marketing and communication approach and expand continuously our share of voice. You have ability to perform both creatively and analytically. Content Manager duties include producing and publishing content, writing, editing and proofreading, formulating content strategies and managing subject matter experts and content teams across the organization, among other tasks.

Key responsibilities:

• Contribute to conceptualizing, creating, and distributing new messaging and content supporting our corporate strategy, purpose, and brand, including working intensively on social media engagement as well as content creation and planning.
• Expand the quality and scope of ROCKWOOL’s social media engagement and new content generation for multiple applications and channels.
• Meaningfully measure impact of digital/social media communications with an eye on generating actionable learnings.
• Developing and managing content across platforms with subject-matter experts and cross-channel content providers as well as collaborating with ROCKWOOL teams in different regions
• Preparing briefs for marketing production teams, campaign plans, Intranet articles, presentations, etc.
• Deconstructing complex information from the realms of construction, public affairs and policy, and sustainability into compelling social media stories that captivate audiences and motivate people to take action.
• Writing, editing and proofreading commercial content including providing editorial, creative and technical support to team members.
• Collaborate with the global marketing community
• Lead and execute the development of cross channel marketing efforts to reach ROCKWOOL’s strategic targets.
• Strengthen collaboration with communication and product marketing teams, regional marketing and sales to ensure deliverables meet goals, objectives and expectations.
• Manage multiple projects in simultaneous stages of evaluation, engaging and driving cross-functional teams and managing external agencies.

What you bring:

• Bachelor’s degree in communications, Journalism, English or related field.
• 7+ years agency experience or in a similar role as a Content Manager
• Excellent written and verbal communication skills. Native English or proficiency is a must.
• Experience with social media management.
• Creativity and the ability to develop original content.
• Ability to develop content that provokes engagement.
• Work with internal and external partners to gain buy-in and drive initiatives through to execution.
• Drive the implementation of global content across regions and Operating Companies

We know that you might not meet all the things on this list, but you might bring skills and experience that we haven’t even included here.

Ready to apply?
Please upload your CV and motivational letter. Any questions on the job, do not hesitate to reach Hiring Manager Christoffer Schlechter, Director, Global Marketing & Branding within Group Marketing, Communication & Public Affairs at mobile +45 61 94 63 87 and before 14 July 2024.

Who we are
We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose – to release the inherent power of stone to enrich modern living.

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Diverse and Inclusive Culture
We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

Location: Hedehusene-RW-HQ