CRM Marketing Lead, Maternity Cover

Requisition ID 1733 - Posted - Denmark - Marketing / Brand / Digital - Mid-Senior Level - Kongens Lyngby, Denmark

Join us on a journey to drive customer loyalty, increase engagement and grow our database by providing our consumers with the most inspiring and relevant campaigns, as well as equally meaningful customer experiences.

This position is a full time, fixed-term role for 10 months (Maternity Cover) starting 1 October 2024.

Key responsibilities
Becoming part of our CRM team in Lyngby, you will oversee the planning and execution of CRM marketing strategy to promote acquisition, retention, loyalty and personalization. Our CRM marketing activities include product launches, brand-level campaigns, personalized product services – and cover our global, local, and retail activities.

You will be reporting into the Global CRM director and will work together on creating long term CRM marketing strategy and roadmap to facilitate commercial growth and improve customer experience.

Moreover, you will

• Develop and implement comprehensive CRM marketing strategies across multiple channels, including email, push notifications, and in-app messaging.
• Optimize the use of our CRM technology stack, ensuring effective utilization of testing and personalization tools.
• Collaborate closely with the CRM technology team to ensure the effective execution of the CRM technical roadmap.
• Serve as the primary liaison with local marketing managers, providing guidance and support to grow the database and enhance customer retention.
• Oversee and optimize CRM marketing operations, continually refining processes to improve the planning and execution of CRM activities.
• Create and deliver CRM initiatives aimed at acquiring, retaining, and rewarding customers across various channels, leveraging the Customer Data Platform (CDP).
• Implement continuous optimization of all CRM communications to maximize engagement and revenue while adhering to brand guidelines.

What you bring
We are seeking a candidate with 5+ years of experience within CRM & Marketing automation, as well as a proven history of delivering customer centric initiatives

Moreover, you bring:

• Experience with luxury, fashion or consumer electronics lifestyle brands in an international setting
• Detailed, organized, and precise in orchestrating incoming workload
• Good organizational skills, highly motivated and willing to take on responsibilities
• Openness for trying new approaches and pushing the boundaries
• Positive attitude, creative nature, ability to thrive in a constantly changing environment
• Ability to work individually and in a team with good interpersonal and presentation skills
• Ability to prioritize and manage multiple projects/processes at one time and prioritizing tasks to meet deadlines
• Ability to manage multiple stakeholders from cross functional teams
• Comprehensive ability to optimize existing campaigns and brainstorm out-of-the-box ideas for ensuring increased performance
• Experience with Adobe Campaign Standard
• Experience with Adobe Photoshop
• Fluency in English is mandatory

What we offer
You will be part of the CRM team in the Global Marketing department. You will also collaborate closely with the extended marketing, digital and ecommerce team, product management, in devising campaigns, initiatives and defining new customer experiences.

With approximately 1,000 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from +55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation : Competitive salary and benefits package.

Location : Kongens Lyngby, Denmark.

Start date : As soon as possible.

Travel : Approx. 5%

How to apply
Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 31st July 2024.

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position, you are welcome to contact our TA Specialist, Grant Stevens-Bulmer on [email protected] . Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here .

Bang & Olufsen has for more than 99 years developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is