Digital Marketing Manager Nordics

WHO ARE WE?

At the Operating Unit Aniaml H Nordics, steered out of Copenhagen, we are dedicated to deliver health to animals in Denmark, Iceland, Norway, Sweden, and Finland.

THE OPPORTUNITY – DO WORK THAT MATTERS

Do you thrive on turning strategy into action and want to help shape the future of online channels animal health in the Nordics?

At Boehringer Ingelheim, we are seeking a commercially sharp and strategically minded Digital Marketing Manager Pets Nordics to accelerate our growth trajectory with our strategic online partners and e-retail.  As Boehringer Ingelheim Animal Health Nordics expands into new digital channels, customer segments, and platform partnerships, the position requires strong commercial leadership and the ability to influence without formal authority—an approach that fits well with the Nordic way of working. Since these areas are relatively new for our Animal Health Nordics business and extend beyond traditional pharma, veterinary, and pharmacy frameworks, the role also demands a practical mindset, openness to change, and the ability to build new capabilities across the organization.

 You will be responsible for developing and executing the brand plans, digital e-retail strategy and media activation for the Animal Health Pets business. This role focuses on driving online sales growth, strengthening partnerships with e‑retailers and online platforms, optimizing digital product visibility, and ensuring best‑in‑class brand experience across online channels. The ideal candidate combines strong commercial acumen, strong digital and analytic expertise, and a deep understanding of the animal health market and its customers online.

You will be part of a collaborative and ambitious Pet Health Care team, reporting directly to the Head of Business Unit Pets Nordics. We value a proactive growth mindset—and we are looking for someone who thrives in that environment.

YOUR KEY RESPONSIBILITIES:

• Lead media activation plans from development to evaluation


• Identify and seize growth opportunities with our online presence and identify strategic partners


• Develop and implement the e‑retail strategy across key digital channels- marketplaces and online retailers.


• Drive e-retail and media activation to ensure consistent and effective execution and drive shopper conversion


• Define channel targets, pricing strategies, revenue forecasts, and digital business plans.


• Identify growth drivers and business opportunities based on category trends, competitive performance, and customer insights within the animal health sector


• Manage specific initiatives to identify opportunities and drive category growth


• Oversee media activation planning and manage the annual marketing budget


• Create and execute impactful multichannel marketing campaign


• Collaborate closely with sales, regional and global teams to ensure alignment and execution excellence in defined areas

What are we looking for?

A candidate that brings at least 5 years of strong e‑retail experience, ideally through collaboration with major strategic retail partners. The candidate has a proven track record in managing e‑retail operations, activating complex product ranges, and works effectively with media agencies to deliver impactful digital campaigns. Understanding the digital retail landscape and knowing how to drive meaningful online activations is both highly valued and an essential expectation for this role. With a proactive, collaborative and growth‑minded approach, the candidate thrives in a fast‑paced environment and contributes with energy, ownership and a clear drive to create real business impact.

Please note: this role will be posted until March 2nd, 2026.

Please be informed that we can only accept applications in English language.

WHAT YOU SHOULD BRING TO THE TEAM:

• A degree in Business Administration or Marketing (Master’s is a plus).


• 5-7 years of working experience in e-retail and online channels.


• Industry experience in Animal Health is valued but not a must.


• Fluency in English and at least one Scandinavian language (spoken and written).


• Strong data analytical capabilities with the ability to turn insights into actionable strategies.


• A self-starter mindset with business acumen and a result-driven approach.


• Excellent communication skills and a collaborative, team-oriented attitude.  

WHAT WILL YOU GET IN RETURN

Next to the opportunity to develop and challenge yourself while learning from a fast-paced environment: 

• Work in a wellbeing-oriented organization (Premium access to Headspace and ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well-being). 

• Pleasant and informal working atmosphere. 

• Good balance between work and free time (flexible working hours) - flexibility to work from home within the respective country and the office. 

• Option to temporarily work from abroad for a limited period (up to 30 working days) - if applicable. 

• Customized Development plan based on your role and aspirations, with several learning platforms such as LinkedIn Learning Premium (languages + training programs) and our Virtual Campus Lifelong learning at our Virtual Campus | Boehringer Ingelheim (boehringer-ingelheim.com) 

• A competitive salary range and Health Insurance (Dansk Sundhedssikring).

WHAT’S NEXT? 

We will have a look at your CV and cover letter. If we see a match, we will invite you for a video call interview to get to know each other. Are we still positive? We might schedule a second interview and possibly a small business case. We will keep you posted during the process!

Screening:

To comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.