Digital Media Specialist for Arla inhouse agency The Barn (Maternity cover) - Copenhagen

When you scroll through your feed and notice a campaign, do you then start wondering how they pieced together the media mix to deliver such a punch? Do you love media buying but would love to get more involved in the planning too?  If yes, then join our vibrant team at RoW Distributor Sales at Arla Foods, Carlsberg Byen, Copenhagen. Please note this position is a 1 year maternity cover.

So, what’s The Barn?

Arla’s in-house agency – The Barn – was established in 2019 to help our global and local brands win in a world of increasing media complexity. Today, we have strong teams specializing in campaign development and media strategy. We work interdisciplinary and we are curious, data-driven, and result-oriented. You’ll be working alongside specialists in strategy, planning, media buying as well as other nice colleagues in creative production, data analysis, tech and creative development.

Read more about our part of the business here: Inside Arla | Arla.

Here's the essence of your new job

As global digital media specialist you will collaborate with marketing managers, external distributors, and agencies to shape and execute digital media strategies that build brand position and drive brand growth across regions. You'll optimize campaign performance, identify new opportunities, and establish a strong digital presence in future growth markets. You’ll be part of our Distributor Sales Organization managing a diverse portfolio of markets globally, including Latin America, Sub-Saharan Africa, Eastern Europe, the Baltics, and the Balkans. That’s the essence. Then there’s all the non-work-related fun, the fantastic vibes, and being part of a young and ambitious agency.

• Media planning: Develop and implement digital media plans across platforms, aligned with brand goals.


• Stakeholder collaboration: Partner with marketing managers and local partners to understand market-specific needs and tailor media strategies accordingly.


• Campaign management: Oversee campaigns from planning, buying, and optimizing to reporting, while managing budgets and timelines.


• Insights & reporting: Analyze performance metrics and share actionable insights to improve efficiency and effectiveness.


• Trendspotting: Stay ahead of digital trends and recommend innovative strategies to elevate campaigns.


• Team upskilling: Train and mentor colleagues and external partners on digital media trends, strategies, and best practices to strengthen team capabilities and drive alignment across markets.

Can you tick off the below?

You know how a media agency works from briefing to planning, execution, and evaluation. You have experience with media planning from a similar position at an agency or inhouse, and you possess knowledge of digital ad ecosystems as well as META, YouTube, TikTok, and Snapchat.

You thrive in an environment with multiple stakeholders, and love to listen and learn. A go-doer, you could say.

As a person we expect you to be, well, first of all nice. Secondly, having excellent communication skills and we need you to be comfortable with presentations and close collaboration with key stakeholders across the organization. You know… a people’s person.

• Strong communication skills: Able to engage effectively with internal and external stakeholders.


• Ambitions to work with media planning: You’re good at buying, but you also want to master media planning.


• Excited about diversity: Working with multicultural teams and markets, adapting to different cultures and local dynamics.


• Proactivity & Problem-Solving: A self-starter who embraces complexity, builds strong relationships, and resolves challenges with creativity and resourcefulness.


• Analytical thinker: Proficient in interpreting data to make informed decisions and improve performance.


• Adaptability: Skilled at managing multiple projects, markets, and shifting priorities in a dynamic environment.

Qualifications

• Experience in digital media planning/buying (preferably across multiple markets).


• Strong knowledge of digital advertising platforms and best practices.


• Experience working with FMCG brands and multicultural teams.


• Ability to manage budgets, analyze campaign data, and provide actionable insights.


• Excellent written and verbal communication skills in English (additional languages are a plus).

What do we offer you?

This is your shot at joining an agency with an entrepreneurial mindset. An agency with full inhouse capabilities covering everything from media strategy/planning/buying, tech/development, creative, strategy and on-site production.

Our clients are our colleagues. This means we partner up and focus our energy on building the best communications and digital solution for our wonderful range of global brands such as Lurpak, Castello, Starbucks, Cocio, and obviously Arla.

We are fiercely ambitious, international, and have hired from global hubs like London, New York and Singapore. But, unlike most agencies, we also offer a healthy and sustainable work/life balance and real flexible working. Some say The Barn is one of the best places they’ve ever worked. Must be the informal atmosphere. Or the people. Or both. 

Application and contact

If this sounds like the opportunity you’ve been waiting for, we’d love to hear from you! We process applications on a continuous basis and close the job opening once the right candidate is landed. Please apply with a short CV, and your motivation for joining our team. Don’t spend unnecessary time on crafting an extensive cover letter. We would rather hear from you in person.

For additional information, please call Martin Ditlev Nielsen +45 9131 2665. He’s nice too and very helpful.

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.

#LI-JUSIM

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