Global Digital Marketing Lead

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Join Oterra in making natural food and beverages easy, for a sustainable and healthy world
Headquartered in Denmark, with production sites in Europe, Latin America, and the US, we are a passionate team of over 1200 team members of 48 nationalities in 27 countries worldwide, serving 120 markets globally. As the leading worldwide provider of natural colors, we offer food and beverage manufacturers an alternative to artificial colors. Food and health are at the heart of everything we do and every day over 400 million people consume a product with our colors in it. We believe that nature got it the first time.

Meet your new team
We are looking for a Digital Marketing Lead, to join our Global Marketing Team. We are a global team, and you will be responsible for bringing our brand to life across all digital channels, and most importantly to drive growth through our digital marketing efforts. 

What would your role be like?
Our new Digital Marketing Lead will be responsible for building and overseeing Oterra’s digital online marketing strategies, digital campaigns, and online presence to enhance brand visibility and drive sales performance.

Your main responsibilities

• You will be responsible for SEO, websites, and digital lead generation campaigns while staying on top of digital trends for optimal online performance. 
• You will also be responsible for driving brand awareness, customer acquisition, and revenue growth results to targeted customers or prospects with a focus on the personas, and their online path to purchase.
• In collaboration with the global marketing team to plan and execute all Oterra’s digital marketing, including SEO/SEM, marketing automation, social media, and paid advertising with a customer value creation mindset.
• Design and implement sales-driven digital initiatives and campaigns with cross-functional teams.
• Identify customer touch points, assess end-to-end customer experience across diverse digital channels, and analyze online and campaign performance to drive excellence, and efficiency, and optimize our marketing spend with an ROI mindset. 

Who are we looking for?
Are you passionate about delivering measurable results through digital marketing and driving business development in a global fast-paced environment? Do you have flair to build our digital marketing strategy, and are you capable of translating strategy into actionable digital marketing initiatives?
You are a self-starter who takes ownership and responsibility and is relentless in seeing things through by resolving problems and ensuring commitment, in your work and stakeholder management, you can link marketing strategy and actions. 

Experience and skills needed

• Experience in creating and deploying digital marketing campaigns.
• Accountable for performance measurement and reporting for all digital marketing campaigns, assessed against goals (ROI and KPIs).
• Collaboration with global and regional stakeholders 
• Experience with working with CMS systems, and email marketing (we work with Pardot) is a plus, on top of knowledge tools like Google Analytics. 

Ideal work location is the Oterra Head Office in Hoersholm, but if you have the right skills, we can be open to consider a remote working setup.

What We Offer
The Oterra teams are characterized by having a culture where we all chip in when and where it is needed, have a flat structure but high standards, enjoy a good laugh, and have a pragmatic and operational approach to driving the operations and business growth globally. We love to learn and genuinely find our purpose and passion in continuously improving our organization. Our team works closely together in partnering with the organization and we can’t wait to meet you.

Do you need more information?
If you have any questions about the role, please contact Head of Global Marketing, Vibeke Haislund, via [email protected].

Please be aware that we will interview candidates continuously, so please don’t wait. We are looking forward to receiving your application.

Application Deadline:

Job ID: 2206

Location:

Hoersholm, DK, 2970

Job Posting Function: Communication / Marketing