Global Marketing Manager, Incubation Brands

Global Marketing Manager, Incubation Brands (6-months contract)

The Incubation Brand team at Carlsberg Group is the "growth engine" for our most promising world beers. We are looking for a visionary Global Marketing Manager to lead the strategic development of Grimbergen, Poretti, and Mythos. These aren't just beers; they are brands with deep heritage and unique provenance stories that need to be told consistently across the globe.

What you will be doing

In this role, you will be the guardian of the brands’ DNA while driving their commercial scale. Your focus will be:

• Brand Identity & World Building: Elevating the visual identity, from packaging design to defining the "Brand World".


• Strategic Toolkit Development: Creating the global "Mental & Physical Availability" toolkits that empower local markets to win at the point of purchase.


• Innovation Pipeline: Leading the 12–24-month innovation roadmap to ensure our brands stay relevant and deliver incremental value.


• Stakeholder Management: Acting as the bridge between the Grimbergen Abbey (Brand Home), central cross-functional teams, and local markets.


• Budget Ownership: Full accountability for the A&P budget across all 3 brands.

What are we looking for

We are looking for a marketer who can move seamlessly between high-level strategy and hands-on execution.

We expect that you possess:

• Experience: Solid marketing experience, ideally from FMCG or luxury goods.


• Global Mindset: You understand how to scale brands across diverse cultures and market maturity levels.


• Project Leadership: You are an excellent project manager who can orchestrate complex launches with many stakeholders.


• Collaborative Spirit: You thrive in a matrix organization and know how to influence teams you don't manage directly.

What you can expect

• The chance to work with brands that have centuries of history where everything is up for grabs!


• A high-visibility role in a global team with a "startup" mindset within a major group.


• A dynamic office environment at our new central office in Copenhagen

About Carlsberg Group

In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company.

All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model


• Annual bonus based on company and individual performance


• Unlimited soft and coffee drinks in the office


• Monthly beer and soft drink allowance


• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen


• Opportunities to have fun together during regular Friday bars.

Interested?

Apply through the link. Please note that this is the only way we accept applications.

To help ensure a smooth recruitment process, we kindly ask that all application documents be submitted in English.

The deadline for applying is June 26th. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.