Global Media Strategy Lead (Healthcare & Pharma)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are looking for a Global Media Lead to join our Health Care / Pharmaceutical team based in Copenhagen

In this role, you will lead global media strategy for key healthcare and pharmaceutical clients, operating as a senior client partner within a lead-agency model. You will drive integrated, compliant, and high-performing media solutions across local WPP markets while aligning media with creative, production, data / tech and broader business and brand objectives. 

You bring 10+ years of experience in media strategy, planning, or activation within an agency, client or consultancy environment. You are ready to leverage your deep expertise in managing global media clients and your strong understanding of media ecosystems, platforms, production, and measurement - ideally in regulated industries such as healthcare, pharma, or finance.  

Key Responsibilities 

Strategic Leadership and Media Excellence 

• Own and lead global media strategy across brands/therapeutic areas


• Translate business and medical objectives into insight-led, full-funnel plans (HCP + DTC)


• Drive innovation in omnichannel, data-driven targeting, and personalization


• Ensure consistent, high-quality strategic output across markets 

Client and Commercial Leadership 

• Act as senior strategic partner to global client stakeholders 


• Lead governance, senior presentations, and strategic planning cycles 


• Identify and drive organic growth opportunities 


• Own financials including scopes, forecasts, and overall account health 

Integrated Agency Leadership (Lead Agency Model) 

• Operate effectively within a lead agency model, aligning media with creative, production, and other disciplines 


• Orchestrate cross-functional teams and external partners 


• Drive global-to-local frameworks, ensuring consistency with flexibility 


• Oversee operational excellence in planning and activation 

Data, Compliance, Performance  

• Ensure all media activity meets healthcare regulatory and privacy requirements 


• Define and lead measurement frameworks, KPIs, and performance optimization 


• Leverage data, analytics, and insights to drive decision-making 


• Translate performance into clear, actionable recommendations for stakeholders 

You will join a small, senior team that works across some of WPP’s largest global clients. While the team itself is compact, the role is deeply interconnected with the full breadth of WPP’s media, data, technology, and creative capabilities. Your daily work will be a blend of client‑facing work, developing new opportunities, and collaborating closely with colleagues across our network. You will also spend time at our Copenhagen office at Holmbladsgade 133, where you contribute to the wider WPP community and ensure strong alignment with the teams delivering into our clients. 

Send your application through our recruitment platform, and we will be reviewing candidates on an ongoing basis. 

If you have questions about the role, you are very welcome to reach out to our Talent Lead, Johan Hillers, at [email protected]. 

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we unite the best platforms, people, and partners to create limitless opportunities for growth. 

Learn more at wppmedia.com. 

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