Go-to-Market Lead - Miro Engage

Mission

Own and drive the end-to-end GTM strategy and execution for Miro Workshops. You will sell directly, coordinate cross-functional delivery, and turn momentum into revenue. ARR is the north star.

What You'll Do

Sell & prove the motion: Run discovery, demos, pilots, and closes with lighthouse accounts; co-sell with AEs/NPIs; create early reference wins.

Own GTM plan & execution: Build the launch and growth plan (targets, plays, assets, enablement), run weekly cadences, and unblock cross-functional delivery.

Partner with Product: Feed crisp market signals, prioritize GTM-critical gaps, and align roadmap sequencing with revenue impact.

Collaborate with Product Marketing: Refine positioning, messaging, and market education (ownership sits with PMM); ensure consistent pitch and proof points.

Sales enablement: Ship the demo storyline, objection handling, competitive angles, proof kits, and customer stories; train NPIs/AEs/CSMs.

Pipeline engine: Stand up repeatable campaigns and partner motions; instrument lead → win funnel; run win/loss and VOC loops.

Metrics & ops: Build dashboards, forecast ARR, and drive weekly "plan vs. actual" with clear corrective actions.

What Success Looks Like (12 Months)

• Material ARR from Workshops with a clear, repeatable sales play


• Shorter sales cycles, higher win rates, and strong attach/expansion in target accounts


• A durable GTM operating rhythm (assets, enablement, references, reporting) used by field teams


• Clear product feedback loops that translate into shipped improvements tied to revenue

You'll Thrive Here If You Have

• 5–8+ years in B2B SaaS GTM, sales, or business development (must have active selling experience)


• Entrepreneurial DNA: 0→1 builder, comfortable in ambiguity, hands-on and fast


• Strong product understanding and the ability to translate customer problems into crisp GTM asks


• Proven cross-functional leadership (PMM, Product, Sales, Growth, RevOps) without direct authority


• Bonus: Ex-founder, workshops/facilitation familiarity, or selling to professional services buyers

The Reality

You'll be working in an entrepreneurial pod within a larger company focused on AI and enterprise products. High autonomy and executive support, but you'll need to advocate for attention and resources. Perfect for someone who thrives on building without a paved road.

Practicalities

• IC role (no direct reports) but leads a cross-functional tiger team to deliver outcomes


• Global hiring; EU time zone preferred


• Some travel for customer meetings, enablement, and launches

What's in it for you

We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.