Growth Marketing Specialist (E-commerce B2B, Tech & AI Focus) at Insight Cosmetics Group in ICG Denmark

Intro

If you have a strong experience in performance marketing and technology, then this position as Growth Marketing Specialist at our office in Kvistgård, north of Copenhagen, might be something for you.

About the position

This role is perfect for someone who is driven by performance and enjoys being able to switch between platforms to ensure a state-of-the-art customer pipeline complemented by a solid retention strategy. You will be at the forefront of our digital growth strategy, using tools like Magento Cloud Commerce, HubSpot, our BigMarker education platform and AI-powered marketing solutions to increase leads, conversions, and customer retention. Your responsibilities will include:

Platform responsibility: Manage eCommerce and CRM platforms to ensure best conversion and usability. Make sure that their features and optimization aligns with business goals and speaks to the target group through a close collaboration with sales and brand management.
Performance Marketing: Plan and measure performance marketing campaigns across Google, Meta, and other relevant channels. Use AI tools and marketing automation to improve targeting, personalization, campaign efficiency, and customer service.
Automation: Build and optimize lead and contact management workflows. Increasing conversion, retention, and basket size in eCommerce platform through cart automations, loyalty programs and similar. Use AI tools and marketing automation to improve targeting, personalization, campaign efficiency, and customer service.
Optimization: Analyze customer journeys and data to identify growth opportunities. Test and implement new digital marketing tools, channels, and strategies. Be the touch point for external developers and oversee development projects to aid optimization and customer satisfaction.

Your success will be measured in your ability to understand e-commerce business needs and convert these needs in to growing revenue and successful business relationships with very satisfied customers, based on collaboration with the different internal and external stakeholders.

About you

Experienced: 3–5 years’ experience in digital/performance marketing with a proven track record in eCommerce.
Technical mindset: Strong knowledge of Magento/Adobe Cloud Commerce and HubSpot. Familiarity with AI tools for marketing (content generation, targeting, analytics).
Performance focused: Experience with PPC, SEO, CRO, and marketing automation. Data-driven mindset, comfortable analyzing metrics and running A/B tests.
Personality: Self-starter who thrives in a fast-moving, results-oriented environment.
Language: Fluent in English.

We offer

A great place to work: A creative, collaborative and fast-phase work environment in a family alike atmosphere, where we all contribute and take responsibility, but also look out for one another.
Autonomy: A role at the cutting edge of marketing technology and AI innovation. Autonomy to test, learn, and scale new initiatives.
Growth opportunities: Personal and professional development in an ambitious and dynamic international company, with new challenges on a daily basis.
A meaningful role: A full-time position where you can make a real impact and shape your career path.
Benefits: Flexible working arrangements with a combination of in office and home working days, salary meeting your skill level, pension and private health plan for you and your home living kids, employee discounts on our premium product ranges etc.

We value good ideas, rapid decision-making, and a flexible & fun working environment. Salary is negotiable based on your experience, with a good, fixed base and the ability to reach higher levels through a variable part based on personal performance.

Contact information

Nis Juhl Lorenzen, CEO
[email protected]

About us

Insight Cosmetics is one of Europe's largest distributors of professional cosmetic products, focused on skincare and nails. From local offices across 10 countries, we distribute high-end beauty brands to beauty and nail salons, hotels, and spas all over Northern and Western Europe. It is our goal to expand our professional customer base with high-quality products, market-leading knowledge, education, and uncompromisingly excellent customer service.

We service more than 12.000 active accounts, are financially AAA-rated, and the receiver of Best in Market Execution Worldwide awards from global brands like Revlon and Estée Lauder as well as Best in Supplier Service & Innovation Industry Awards from our customers.

Growth Marketing Specialist (E-commerce B2B, Tech & AI Focus)

Job Description - Growth Marketing Specialist (E-commerce B2B, Tech & AI Focus)