Head of Demand Generation

Head of Demand Generation

We are Heimdal® and cybersecurity is our passion. Join us in an internationally expanding business, leading the fight against cybercrime!

Heimdal® is seeking a highly motivated, analytical, passionate and tech savvy Head of Demand Generation to accelerate our pipeline and revenue growth. You will be responsible for the strategy and execution of integrated, multi-channel marketing programs that drive awareness and new demand, and convert in-market demand.

This strategic role requires an individual with strong leadership skills who can work cross-functionally and determine how to best reach, educate, nurture and drive action with our target ICP and buyer persona. The ideal candidate will be extremely entrepreneurial, with a strong track record of driving pipeline and revenue for B2B SaaS companies. You will own aspects of demand generation marketing, working closely with members of the leadership, sales, and marketing teams.

You will be based out of our office in London or Leicester. You will report into our CMO, Catalin Draghici.

Responsibilities:

• Design, plan, manage, and optimize a comprehensive, full-funnel and multi-channel demand generation strategy that drives predictable pipeline and revenue growth
• Develop and execute complex, integrated, and scalable marketing programs to build brand awareness and attract new qualified opportunities across multiple inbound and outbound channels, including content marketing, SEO, SEA, paid media, social media, events, peer communities, email marketing and marketing automation
• Prioritize and launch marketing programs with a clear focus on maximizing LTV and minimizing CAC
• Develop and launch account-based marketing (ABM) programs in partnership with Sales
• Enhance the efficiency and effectiveness of our marketing automation system to improve lead nurturing, increase conversion rates to marketing qualifies opportunities and improve the integrity of the overall database
• Design automation workflows that align with campaign strategy
• Build collaborative partnerships across the organization to identify, launch and refine demand generation strategies
• Establish internal processes to optimize conversion, get to the root of issues and blockers, and implement intelligent tools and technologies to overcome them
• Own budget, metrics and foster an understanding of our efforts through great internal reporting and sharing of results
• Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
• Build a state-of-the-art demand gen stack of tools and technologies
• Set a tone of high standards, customer obsession and data driven disciplined decision-making

Desired Skills and Experience:

• 5+ years of experience in demand generation with B2B SaaS organizations
• Mastery in developing, executing, and measuring innovative and results-focused demand programs and campaigns
• Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
• Extensive experience in the development of creative campaigns and execution of content syndication, SEM, paid digital, email marketing and social advertising
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
• Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written and oral communication skills
• Account-based marketing experience, including strategies, tactics, and technologies
• Experience working with sales organizations; demonstrated ability to align sales and marketing on common goals
• Strong project management skills and experience with superb attention to detail
• Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Salesforce and Cloud Account Engagement (previously Pardot)
• Ability to collaborate and communicate with cross-functional teams and leadership
• Excellent written, verbal, and organization skills
• Ability to work independently and in a remote environment
• A self-starter that thrives in an entrepreneurial, fast-paced environment
• Prior computer science or engineering experience a plus

About Us

Heimdal® is a leading European provider of cloud- and endpoint-based cybersecurity solutions. The company offers a unified multi-layered security platform which combines DNS threat prevention, patch and asset management, endpoint rights management, and next-gen antivirus and mail security, securing customers against cyberattacks and keeping critical information and intellectual property safe.

Heimdal has been recognized as a thought leader in the industry and has won multiple international awards both for its solutions and for its educational content creation. Headquartered in Copenhagen, Denmark, and with a strong presence in Scandinavia, the UK, and the US and DACH markets, Heimdal protects the operational integrity of over 15,000 companies globally.

Our Mission
We are leading the fight against cybercrime and protecting the operational integrity of all midmarket and lower enterprise companies.

Our Culture
We believe in hiring the best and the brightest while cultivating a culture of collaboration and execution. We are Dedicated, Innovative, and Humble. As in devoted and passionate about our work and what we do. We seek to optimize, improve every day, and challenge status quo. We are open-minded to new ideas and to feedback, and we know success comes from hard work.

We are committed to constantly create an environment where each individual has the opportunity to grow, personally and professionally. We have a strong sense of unity and togetherness and know we are stronger together, and having fun together is a key element at Heimdal.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to gender, race, color, disability, religion, marital status, family or parental status.